The posting
About the Client
- A new-generation, Dubai-based real estate developer creating residential, commercial, and mixed-use communities designed around the future of human living.
- Built on thoughtful design, ancient architectural wisdom, intelligent technology, and human-centred data.
- Pioneering a new category of real estate: places that actively support health, wellbeing, and longevity.
- Technology is built into every development through a proprietary living system that learns from individual needs and evolves over time.
Job Purpose
The Creative Director owns the creative vision, direction, and standards for the company’s corporate brand, wider brand portfolio, and project and product launches. Reporting to the CMO, you will turn brand strategy into original ideas, distinctive identities, and integrated campaigns that build market recognition and drive commercial impact.
You will lead creative excellence from concept to delivery across digital and print, including websites, campaign assets, brochures, sales presentations, outdoor advertising, films, sales environments, and brand experiences. You will build the internal creative team, direct agencies and production partners, and work across Marketing, Sales, Design, Development, and Technology. This is a hands-on leadership role with ownership of final quality at every brand touchpoint.
Key Responsibilities
Creative Vision & Brand Direction
- Own creative direction for the brand, its wider portfolio, and new launches, aligned with the CMO’s vision and brand strategy.
- Translate positioning, audience insights, and commercial objectives into distinctive creative territories and visual narratives.
- Lead brand identities and visual systems, with emphasis on digital expression, motion, imagery, and interactive storytelling.
- Set principles for how corporate, project, product, and partner brands appear together, and maintain brand guidelines.
- Present creative recommendations to the CMO and stakeholders with clear strategic rationale.
Campaigns & Launches
- Lead original concepts for corporate campaigns, project and product launches, and sales milestones.
- Develop integrated campaigns for digital, social, film, interactive experiences, and digital outdoor, across teaser, pre-launch, launch, and ongoing sales.
- Show products, technology, and living experiences through visual storytelling and product-led content.
- Challenge briefs and recommend stronger solutions within budget and timeline.
Art Direction, Motion & Production
- Direct brand films, product videos, architectural animations, interactive presentations, digital sales tools, and social content.
- Set visual direction for architectural imagery and CGI, and lead art direction for photography and film.
- Define motion principles that create a recognisable brand expression across screens.
- Brief and direct designers, visualisers, photographers, filmmakers, animators, and production partners.
- Oversee selected print and physical materials to the same standard of finish.
- Approve creative quality at key production stages, and stay hands-on in concept and critical design decisions.
Digital, Interactive & Experiential Design
- Set creative direction for websites, landing pages, digital campaigns, and interactive experiences.
- Lead interactive presentations, video-led sales narratives, and immersive content for customers and brokers.
- Balance brand expression, usability, accessibility, performance, and conversion with Digital Marketing and development teams.
- Direct screen content for sales galleries, exhibition stands, launch events, show units, and customer experience spaces.
- Ensure digital and physical touchpoints form one coherent customer experience.
Team & Agency Leadership
- Build, lead, and develop the internal creative team across digital design, motion, video, and interactive content.
- Allocate resources by business priority and launch schedule, and run a disciplined review and approval process.
- Recommend specialist hires, freelancers, or agency appointments, and creatively evaluate and hold agencies and partners accountable.
- Build reusable design components, motion templates, and asset libraries.
- Maintain a trusted network of creative and production talent who can be onboarded quickly.
Governance, Budgets & Coordination
- Own creative quality control across internal and external work.
- Agree creative priorities, production budgets, and approvals with the CMO, and coordinate with the Head of Marketing and Brand Marketing Manager.
- Assess production proposals, manage dependencies and competing priorities, and resolve delivery issues.
- Partner with Content for one cohesive idea, and use audience feedback and Digital Marketing insights to refine work.
- Ensure work is culturally appropriate, platform-ready, and compliant with usage rights, partner guidelines, and advertising requirements.
- Update the CMO regularly on priorities, team capacity, expenditure, and risks.
Requirements
Requirements: Qualifications & Experience
- Bachelor’s degree in Graphic Design, Visual Communication, Advertising, Fine Arts, or a related field, or an equivalent track record.
- 12+ years in design, art direction, and creative development, including 4+ years as Art Director, Senior Art Director, Associate Creative Director, or equivalent.
- Proven real estate experience (essential), with a portfolio of brand development, property campaigns, and project launches.
- UAE professional experience (essential), with strong knowledge of Dubai’s real estate market, culture, and local production environment.
- Experience with a real estate developer or an agency serving established property clients.
- Strong portfolio of original concepts across digital campaigns, websites, film, motion, and interactive experiences.
- Experience turning complex propositions into compelling visual stories and sales experiences.
- Experience directing architectural visualisation, animation, photography, film, and production partners.
- Experience building interactive presentations, digital sales tools, or immersive brand experiences.
- Proven experience leading creative teams and managing agencies, freelancers, and suppliers.
- Established creative and production network in Dubai and the UAE.
- Experience presenting to senior stakeholders and guiding work through multiple approvals.
- Strong Adobe Creative Cloud and Figma knowledge, and the ability to direct motion, video, and interactive specialists.
- Working knowledge of print production.
- Advantage: technology, hospitality, branded residences, or wellbeing brand experience.
- Advantage: Arabic design and typography knowledge.
Requirements: Key Skills
- Exceptional conceptual thinking, art direction, and visual judgement.
- Turning brand strategy and commercial goals into distinctive work.
- Real estate storytelling, buyer motivations, and Dubai market understanding.
- Digital storytelling, motion, pacing, and interaction expertise.
- High standards of typography, composition, imagery, and finish.
- Building visual systems that adapt across formats.
- Confident leadership, strong presentation skills, and cross-functional collaboration.
- Production knowledge, resource planning, and budget awareness.
- Balancing ambition with usability, feasibility, and delivery.
- Decisive and organised under pressure, with accountability for final quality.
Benefits
- Best-in-class compensation package aligned with UAE market standards.
