The posting
About the company Our client is a new-generation real estate developer based in Dubai, creating residential, commercial and mixed-use developments designed around the future of human living. Built on thoughtful design, ancient architectural wisdom, intelligent technology and human-centred data, it is pioneering places that actively support health, wellbeing and longevity. Technology is integrated into every development through a proprietary intelligent system that learns from individual needs and evolves over time.
About the role The Head of Marketing leads marketing strategy and performance across the corporate brand, the wider brand portfolio, and individual project and product launches. Reporting to the CMO, you will turn the company’s vision and commercial goals into integrated programmes that build differentiated brands, create demand and support sales growth.
You will bring true 360-degree marketing expertise to this role, working closely with the Creative Director and acting as a senior partner to Sales, Development, Design and Technology.
Key responsibilities
Strategy and brand
- Lead annual and long-term marketing strategies for the company, its brand portfolio and individual projects, in line with the CMO’s vision.
- Translate business plans, sales targets and development pipelines into marketing priorities, investment needs and measurable objectives.
- Lead market, competitor, customer and broker research to shape positioning and propositions.
- Oversee brand development, architecture, naming and messaging for new projects and products.
- Partner with the Creative Director to turn strategy into distinctive creative briefs.
Go-to-market and campaigns
- Own go-to-market planning for launches, from proposition through to sales and handover.
- Define launch objectives, campaign architecture, channel roles, budgets and success measures.
- Direct coordinated activity across digital, social, PR, content, events, partnerships and outdoor media.
- Run launch readiness reviews and manage competing demands across simultaneous launches.
- Evaluate campaign outcomes and apply learnings to future phases.
Digital, performance and CRM
- Lead the Digital & Performance Marketing Manager across acquisition, organic, social, web, CRM and automation.
- Challenge channel plans, forecasts and attribution against commercial objectives.
- Set shared definitions and reporting for lead quality, sales progression and acquisition cost.
- Agree lead qualification, routing and feedback processes with Sales leadership.
- Partner with Technology on the marketing systems roadmap and data integration.
Content, PR and communications
- Oversee content and communications strategy across corporate, project, product and leadership activity.
- Manage PR partners and align media relations and executive profiling with business priorities.
- Work with the CMO on sensitive communications and reputational issues.
- Ensure technical, product and wellbeing claims are backed by approved information and expert review.
Sales, partnerships and events
- Act as the senior marketing partner to Sales, aligning activity with inventory priorities and buyer demand.
- Oversee broker engagement, digital sales tools and customer-facing materials.
- Lead marketing planning for hospitality collaborations and branded-residence partnerships.
- Set objectives for launches, investor previews, broker events and exhibitions, and review event proposals and budgets.
- Measure event impact through qualified opportunities and commercial progression.
Budget, agencies and team
- Own the consolidated marketing budget, including forecasting, allocation and spend control.
- Lead agency selection and performance management with Procurement and Legal.
- Build a reporting framework covering brand, qualified demand and sales contribution, and present regular reviews to the CMO.
- Lead and develop the marketing management team, setting objectives, standards and processes.
- Ensure all activity follows approved project information, brand standards and advertising and data requirements.
Requirements
Essential
- Bachelor’s degree in Marketing, Business, Communications or a related field.
- 12–15+ years of progressive marketing experience, including 5+ years leading multidisciplinary teams in a senior role.
- Proven experience leading marketing, or a substantial portfolio, within a real estate development business.
- UAE experience, with deep knowledge of Dubai’s property market, buyer behaviour and broker networks.
- 360-degree expertise across brand, research, campaigns, digital acquisition, CRM, content, PR, events and partnerships.
- A strong record of building brands and delivering multiple property launches from concept to market.
- Experience linking marketing investment to lead quality, sales progression and commercial outcomes.
- Proven ownership of significant budgets, agency relationships and performance reporting.
- Ability to influence executive leadership and senior stakeholders across the business.
Preferred
- Postgraduate qualification.
- Experience marketing to international investors and running multi-market campaigns.
- Background in technology products, hospitality, branded residences or wellbeing propositions.
- Arabic language skills.
Key competencies
- Strategic judgement, commercial acumen and investment prioritisation.
- Analytical rigour, including challenging performance data and attribution.
- Confident leadership of senior managers, agencies and cross-functional programmes.
- Strong creative judgement and ability to partner with creative leadership.
- Budget discipline and clear executive communication.
- Balancing long-term brand building with immediate sales priorities.
- Decisive leadership under pressure.
Benefits
An executive-level compensation package aligned with UAE market standards.
