Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 46 days ago

National Digital Experience & Performance Manager

The Living Company34 open roles

Where
275 George St, Sydney NSW 2000, Australia
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowNational Digital Experience & Performance ManagerThe Living Company · 275 George St, Sydney NSW 2000, Australia

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on The Living Company's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. The Living Company postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 46 days ago

The Living Company median: 1 days open

The posting

WHO WE ARE Founded in 2013 as Scape Australia, leaders in student housing, we've since grown into a vertically integrated living platform known as The Living Company; managing $17B in assets across Student Living (Scape), Rent to Live – Affordable Housing (RTL Co.), and Retirement Living (Aveo); spanning site origination, investment, planning, design, development, construction, and operations. The Living Company is reshaping the way Australians live by delivering sustainable, community-driven, and high-quality spaces across the country. Location: Sydney CBD (5 days on-site) | Travel to properties as required Reports to: Head of Sales & Marketing (Seniors Living) & GM – Brand, Marketing & Communications

THE ROLE As our National Digital Experience & Performance Manager, you'll take strategic and commercial ownership of the website, digital experience, performance media, attribution and lifecycle marketing – the functions that turn enquiries into residents. This is a newly created leadership role for a seasoned digital and performance marketing leader ready to own commercial outcomes. You'll stay hands-on with the platforms, lead your team, and partner closely with senior and executive leaders across the business. While the initial focus will be on Aveo's resident acquisition and occupancy, as TLC’s shared digital, data and technology ecosystem continues to evolve, you'll also have the opportunity to build scalable digital performance capability across Student Living (Scape) and Build to Rent (RTL Co.). In this role, you'll:

Own the website roadmap and on-site digital experience across Aveo as the primary conversion engine – UX, content structure, page speed and the enquiry-to-booking funnel – working hands-on in the website CMS, Google Ads, Meta Ads Manager, and attribution and BI tooling. Set and track website conversion rate, funnel drop-off and cost-per-enquiry as core commercial metrics, partnering with Sales, Ops and Data teams on the underlying tracking architecture. Set the annual and quarterly national media budget for Aveo’s 67 communities, pacing and reallocating spend monthly against enquiry volume, tour conversion and settlement pipeline. Run a structured test-and-learn calendar across creative, offers, landing pages and bidding strategy, with clear rules for when to pause or scale. Own the Aveo commercial relationship with the group's digital/media agency – setting strategy and KPIs, directing execution, and deciding what's insourced versus agency-run. Interpret and act on attribution and BI outputs from the group's shared platform stack, publishing a standing weekly performance dashboard and monthly ROI/CAC/LTV pack for stakeholders. Own the marketing technology and platform roadmap for Aveo, including vendor evaluation, selection and contract negotiation. Define commercial requirements for prospect and resident data use – audiences, lifecycle personalisation – handled strictly within TLC's privacy standards. Document playbooks (website and CRO approach, channel setup, testing framework, reporting templates) that Scape and RTL.co can adopt as they migrate onto the shared stack. Lead your team with clear individual KPIs tied to website conversion, CPL, CAC and business targets. Run annual performance reviews of agency and implementation partners against agreed KPIs and value-for-money benchmarks. Partner with Sales leadership on lead handling, with Finance on budget forecasting, and represent Aveo in vendor and agency negotiations across the group.

WHAT YOU'LL BRING You're a seasoned leader, ideally from a marketing, digital or customer intelligence background, with a track record of owning commercial outcomes end to end. You'll ideally have:

8+ years' experience in performance or digital marketing, including several years in a senior leadership role managing a team, and operating in a multi-brand or dynamic structure. Hands-on experience owning a website or digital product as a commercial conversion channel – comfortable in a CMS, reading funnel and heatmap data, and briefing UX/CRO changes directly. Deep, hands-on comfort with CAC, ROAS, LTV/CLV, CPA and conversion-rate metrics, and the ability to translate that data into action, not just dashboards. Experience owning a significant, multi-channel national media budget with full accountability for efficiency. Structured, hypothesis-led experimentation across website journeys, creative, promotions, landing pages and bidding strategy. A track record connecting website, campaign and channel performance to broader business outcomes – revenue, occupancy or pipeline – and presenting that commercial story to executive leadership. Strong analytical and attribution capability, with experience working with CRM, analytics, attribution and BI platforms such as GA4, Salesforce, Marketing Cloud, Tableau, Power BI or equivalent. An agile, future-focused mindset, comfortable navigating a fast-changing digital landscape including emerging channels and AI-enabled marketing. Experience in real estate, retirement living, aged care, property or another multi-site lead-generation business is highly regarded, but not essential.

WHY SHOULD YOU JOIN?

Step into a newly created role with a genuine mandate to shape digital performance strategy and commercial outcomes from day one. Grow your remit over time, with a path to extend your impact across Student Living (Scape) and Build To Rent (RTL Co.) as the group's platform stack consolidates. Own a significant national media budget and a full digital performance capability, with the autonomy to set strategy and lead your team. Build something that can scale, developing digital performance playbooks and capability that can ultimately be leveraged across Student Living, Build to Rent and Retirement Living. Work closely with senior leaders across Digital & Tech, Marketing and Sales, with direct visibility to senior and executive leadership. Be part of a purpose-led organisation that is reshaping how Australians live. Enjoy a range of health and wellbeing benefits, including paid leave days, health insurance, retail and leisure discounts, annual vaccinations, skin checks, employee referral programs and employee assistance programs.

INTERESTED? HERE'S HOW TO APPLY If this sounds like your next career move, we'd love to hear from you - apply now with your CV. Please note that we will be reviewing applications and contacting candidates on a rolling basis, so we encourage you to apply as early as possible. No agencies please.

At The Living Company, we honour and welcome the rich heritage and contributions of First Nations and Indigenous peoples. Our workplace embraces diversity and strives to create an inclusive environment that respects and values your culture, traditions, and perspectives. Join us in building a harmonious and empowered community where everyone's voice is heard and celebrated.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against The Living Company's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on The Living Company's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    The Living Company's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.