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Open nowFirst seen 3 days ago

Senior Digital Manager III

The Temp Plugs39 open roles

Where
Remote
Work mode
Remote
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Your applicationOpen nowSenior Digital Manager IIIThe Temp Plugs · Remote

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 3 days ago

The posting

Summary

The Senior Digital Media Manager at DataBricks is an individual contributor, reporting to the Senior Director of Digital Marketing on our fast-growing Global Digital Marketing team. You will lead our digital media go-to-market efforts across priority campaigns. You will partner with Global Events, Field Marketing, Integrated Campaigns, Product Marketing, and Brand teams as you develop cross-channel media plans. Your responsibilities include market and audience research, media planning, and optimizing the digital customer journey.

Roles & Responsibilities

  • ​Develop cross-channel media recommendations for priority marketing campaigns, including large scale in person and virtual events, that meet target outcomes
  • Conduct digital audience research to inform which media channels and tactics to lean into, to reach target personas in a meaningful way
  • Partner with Integrated Campaigns and Brand Creative teams to develop creative, content, and web experiences that follow media best practices and will engage customers throughout their journey
  • Partner with region team members to determine level of campaign support in each market for both global and local run programs
  • Improve the digital experience and maximize campaign outcomes by analyzing data and establish test plans to improve performance
  • Partner with Analytics team to establish measurement framework for digital media campaigns that map to the program goals

Minimum Qualifications

  • 7+ years experience in marketing, 4+ years experience in digital media planning
  • B2B marketing experience
  • Experience working with complex data sets (Tableau & Google Analytics experience) to make data-informed decisions and share thoughtful insights
  • Experience building media plans from the ground up with evolving requirements
  • Expert in digital channel strategy and targeting capabilities
  • Experienced in developing project plans to ensure campaign launch dates are met
  • Experience applying research to reach audiences: understanding their pain points and media habits - to inform media placements, ad formats, creative, offers, messaging, and web experiences
  • Large scale virtual and in person event digital promotion strategy experience a plus
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