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Open nowPosted 326 days ago

Responsable Digital H/F

theoz-17449063852 open roles

Where
Paris, France
Work mode
Hybrid
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Your applicationOpen nowResponsable Digital H/Ftheoz-1744906385 · Paris, France
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  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 326 days ago

The posting

Ta mission

Rattaché·e au Partner, tu es le·la chef·fe d’orchestre de la performance digitale et de l’excellence e-commerce des marques que tu accompagnes.

Ta mission : accélérer la croissance en ligne, piloter les stratégies digitales et garantir une expérience client fluide, accessible et performante, en lien avec les équipes internes et les partenaires externes.

Tes responsabilités

🔹 Piloter la performance e-commerce Tu analyses les KPIs (trafic, conversion, panier moyen, ROI, CAC…) et proposes des actions concrètes pour atteindre les objectifs de croissance et de rentabilité.

🔹 Coordonner les opérations digitales Tu assures la bonne exécution des opérations e-commerce : coordination des e-merchandiser, des agences partenaires, des équipes marketing et IT, dans un esprit de coopération et d’écoute.

🔹 Optimiser en continu l’expérience utilisateur·rice Tu identifies les leviers UX/UI et merchandising pour maximiser la conversion, la satisfaction et la fidélisation client. Tu priorises les améliorations à fort impact et suis leur mise en œuvre.

🔹 Piloter les campagnes marketing et CRM Tu valides et suis les activations digitales (campagnes d’acquisition, CRM, promotions) en t’assurant de leur cohérence avec la stratégie de marque et les objectifs business.

🔹 Suivre les évolutions techniques Tu priorises les développements et optimisations techniques des sites e-commerce, en lien avec les équipes tech, pour garantir accessibilité, fiabilité et performance.

Tes atouts techniques

  • Bonne maîtrise des outils e-commerce (Shopify, CMS équivalents, outils de reporting et d’A/B testing)
  • Excellentes compétences en Google Analytics / GA4, CRM / marketing automation, SEO / SEA / performance marketing
  • Sensibilité à l’UX/UI design et à la conversion rate optimization (CRO)
  • Compréhension des parcours clients omnicanaux et des leviers de croissance digitale.

Tes qualités humaines

  • Leadership collaboratif et bienveillant : tu embarques les équipes et crées un climat de confiance
  • Rigueur et agilité : tu sais prioriser et prendre des décisions dans un environnement en mouvement
  • Culture du résultat et curiosité : tu apprends, testes, ajustes et fais grandir les projets comme les personnes
  • Esprit analytique et ouverture d’esprit : tu t’appuies sur la donnée sans perdre de vue l’humain

Ton profil

  • 7 ans d’expérience minimum en e-commerce, digital marketing ou gestion de projet digital, en agence ou chez l’annonceur
  • Expérience réussie sur un ou plusieurs sites e-commerce à fort enjeu business
  • Envie d’évoluer dans un environnement créatif, collaboratif et inclusif

Pourquoi nous rejoindre

Pour contribuer à la croissance digitale de marques ambitieuses

Pour travailler dans un environnement stimulant, ouvert et bienveillant

Pour rejoindre une équipe curieuse et engagée, où chaque talent compte

Quand : ASAP

Chez The Oz, nous valorisons la diversité sous toutes ses formes. Nous encourageons chaque personne, quel que soit son âge, son origine, son genre, son handicap ou son parcours, à postuler.

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