The posting
About THG Ingenuity
THG Ingenuity is a proprietary Software-as-a-Service (SaaS) technology, robotics, and operations platform built for global ecommerce. Developed through more than two decades of operating ecommerce and retail services at scale, its software and automation capabilities have been engineered, tested, and refined through the real-world demands of managing complex commerce operations. Today, THG Ingenuity provides an integrating operating environment that enables brands to intelligently optimise the entire commerce lifecycle from browsing and checkout to AI inventory management and forecasting, automated fulfilment, carrier control, and customer experience. The platform comprises:
- THG Fulfil: The fulfilment operating system for global ecommerce. Delivered via a proprietary SaaS and Robotics-as-a-Service (RaaS) model, THG Fulfil orchestrates every stage of checkout, fulfilment, delivery, and customer experience through an integrated system.
- THG Studios: The UK's most innovative creative hub, helping brands create content that connects, experiences that engage, and IP that scales, all from its end-to-end, in-house facilities.
- THG Commerce: A cloud-native technology stack enabling retailers and brands to create intelligent, AI-powered, digital shopping experiences, while integrated marketplace and social commerce functionality allows brands to reach customers across every sales channel
With its expertise in building and scaling brands, THG Ingenuity is uniquely positioned to bring pertinent, pragmatic, and global know-how across all aspects of commerce.
Performance Marketing Manager (B2B)
Manchester | Full-time, office-based (5 days per week)
We are looking for a commercially minded Performance Marketing Manager (B2B) to strengthen the performance, insight and efficiency of our B2B marketing function. This role will own the development of marketing performance reporting, CRM dashboards and automated insight systems, helping the team understand what is working, where opportunities exist and how marketing is contributing to pipeline and revenue.
Alongside performance management, the role will lead the practical application of AI across the B2B marketing organisation. This will include building AI skills, agents and automated workflows that proactively surface insights, improve decision-making and reduce manual effort across campaign management, reporting, revenue intelligence and competitor monitoring.
The successful candidate will combine strong marketing analytics and CRM expertise with curiosity, commercial thinking and a practical understanding of how AI can be applied to improve marketing operations.
Key responsibilities
- Marketing performance and optimisation
- Own the reporting and analysis of B2B marketing performance across campaigns, channels, markets and propositions.
- Create clear, automated dashboards that track key metrics including leads, MQLs, SQLs, pipeline, revenue contribution, conversion rates, cost efficiency and campaign ROI
- Establish a consistent approach to weekly, monthly and quarterly performance reporting.
- Translate data into clear recommendations that improve campaign performance, channel investment and marketing effectiveness.
- Identify trends, anomalies and opportunities across website, paid media, CRM, email, events, content and account-based marketing activity.
- Work closely with marketing and sales to improve lead quality, funnel progression, attribution and revenue visibility.
- Support budget optimisation by assessing channel performance and return on investment.
- Act as the central point of expertise for marketing performance, CRM reporting and AI-enabled marketing operations.
CRM and data management
- Develop and maintain CRM dashboards, reports and performance views for marketing and senior stakeholders.
- Improve the quality, consistency and usability of marketing data across CRM and associated platforms.
- Build automated reporting processes that reduce manual data gathering and improve the speed of insight generation.
- Support audience segmentation, lead scoring, lifecycle management and campaign measurement.
- Ensure that marketing data is structured in a way that enables accurate analysis and scalable automation.
AI enablement and workflow automation
- Identify high-value opportunities to apply AI across the marketing function.
- Build and maintain AI skills, agents and workflows that support core marketing activities.
- Develop tools that proactively surface insights across channel performance, revenue intelligence, customer and account activity, market trends and competitor movements.
- Use AI to support campaign planning, performance analysis, reporting, content workflows and sales enablement.
- Continuously test, refine and scale AI-enabled workflows based on business needs and team feedback.
Experience and skills
- Experience in B2B marketing performance management, marketing operations, CRM, marketing analytics or a similar role.
- Experience creating and managing dashboards, reports and automated performance views.
- Practical experience working with CRM and marketing technology platforms.
- Strong understanding of the B2B marketing funnel, lead management, attribution, pipeline and revenue contribution.
- Ability to analyse data, identify meaningful insight and translate it into clear commercial recommendations.
- Experience using AI tools to improve workflows, reporting, research, analysis or marketing productivity.
- Experience building AI agents, skills, automations or repeatable AI-enabled processes would be highly desirable.
- Strong spreadsheet, data analysis and visualisation skills.
- Comfortable working in a fast-paced environment with multiple markets, propositions and stakeholders.
We'd love to hear from you! Apply now and tell us what you could bring to the team.
THG Ingenuity is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG Ingenuity is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG Ingenuity please contact one of our Talent team to discuss further.
