Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 78 days ago

Senior Influencer Executive - Myprotein Japan

THG115 open roles

Where
UK, Manchester
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior Influencer Executive - Myprotein JapanTHG · UK, Manchester

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on THG's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.7% of postings close within 7 days. Measured by our own scanner across the market. THG postings stay open a median of 1 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.3%3 days
  3. 7.7%7 days
  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 78 days ago

THG median: 1 days open

The posting

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

About THG Nutrition:

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins & MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more. Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition movement forward.

Role: Senior Influencer Executive - Myprotein Japan Brand: Myprotein Employment: Full-time, Permanent Reporting to: Senior Marketing Manager Location: WeWork Offices in Tokyo and the Greater Tokyo Area

About the Role

Senior Influencer Executive - Myprotein Japan will be responsible for managing and growing our influencer partnerships to drive brand awareness, engagement, and sales. This role encompasses the full influencer lifecycle - from recruitment and relationship management to campaign execution and performance optimization. You will manage a diverse portfolio of influencers across YouTube, TikTok, and Instagram while working under clear KPIs and budget management.

Responsibilities:

  • Research and discover influencer candidates in fitness, health, and nutrition fields
  • Execute strategic outreach to achieve monthly influencer acquisition targets
  • Negotiate contract terms with influencer candidates and optimize within budget constraints
  • Handle onboarding processes including product sample shipping and brand guideline explanation
  • Build and maintain strong relationships with existing influencer partners as primary point of contact
  • Conduct regular check-ins to understand influencer needs and identify collaboration opportunities
  • Coordinate influencer campaign briefs, timelines, and deliverables
  • Review and approve influencer content to ensure brand alignment
  • Register and update influencer information in internal systems
  • Track performance metrics (engagement rate, reach, sales, etc.) and measure ROI
  • Provide regular reporting in English (KPI achievement and budget execution status)
  • Analyze data to identify top performers and optimization opportunities
  • Monitor and manage influencer risks to ensure brand safety
  • Develop influencer utilization strategies in collaboration with the marketing team
  • Contribute to portfolio optimization balancing star, mid-tier, and emerging influencers

Requirements:

  • 3+ years of practical experience in influencer marketing, social media marketing, or related fields
  • Deep understanding of major social media platforms (YouTube, TikTok, Instagram) and the influencer ecosystem in Japan
  • Knowledge and industry understanding of fitness, sports nutrition, and health fields
  • Proven relationship management and communication skills
  • Strategic approach and negotiation skills for influencer acquisition
  • Ability to execute tasks based on clear KPIs and budget management skills
  • Native-level Japanese (required): For communication with influencers and Japanese internal teams
  • Business-level English reporting skills (required): For report creation and communication with global teams
  • Data analysis and strategy development capabilities based on performance measurement
  • Risk management awareness and problem-solving abilities
  • Ability to manage multiple projects simultaneously with strong organizational skills

Japanese

職務内容

職務名: シニアインフルエンサーエグゼクティブ - マイプロテイン日本 ブランド: マイプロテイン 雇用形態: 正社員 > シニア・マーケティング・マネージャー 勤務地: 東京都内、および首都圏近郊のWeWorkオフィス

THGについて:

THGは、ブランドを消費者に直接届けることを専門とする、グローバルなテクノロジーグループです。Myprotein、ESPA、LOOKFANTASTIC、Cult Beautyなどの有名ブランドとサイトを擁し、すべてTHG Ingenuityの完全統合型デジタルコマースエコシステムによって支えられています。

テクノロジー、コンテンツ制作、eコマース、マーケティング、製造、新製品開発、物流まで、すべてを社内で処理しています。この包括的なアプローチにより、THGはビジョンを完全に実現し、急速に進化するグローバル産業でのリーダーシップを維持することができています。

ニュートリション&ウェルネス部門について:

ニュートリション&ウェルネスは、世界最大のオンラインスポーツ栄養ブランドであるMyproteinをはじめ、Myvegan、Myvitamins、MP Activewearなどのブランドファミリーを含む、ウェルビーイングと栄養分野で最も愛され信頼されているブランドの本拠地です。私たちのブランドと人々は、境界を打ち破り、より多くを求める人々にパワーを与えることを目的としています。

THGでの働き方について詳しくは[こちら]をクリックしてください。

職務概要:

シニアインフルエンサーエグゼクティブ - マイプロテイン日本は、ブランド認知度、エンゲージメント、売上を促進するためにインフルエンサーパートナーシップを管理・成長させる責任を担います。この役割は、採用から関係性管理、キャンペーン実行、パフォーマンス最適化まで、インフルエンサーのライフサイクル全体を包括します。明確なKPIと予算管理のもと、YouTube、TikTok、Instagramにわたる多様なインフルエンサーポートフォリオを管理します。

職務内容:

  • フィットネス、健康、栄養分野のインフルエンサー候補をリサーチ・発掘する
  • 月次のインフルエンサー獲得目標を達成するための戦略的アウトリーチを実行する
  • インフルエンサー候補との契約条件を交渉し、予算内で最適化する
  • 製品サンプルの発送やブランドガイドラインの説明などのオンボーディングプロセスを管理する
  • 既存のインフルエンサーパートナーの主要な連絡窓口として強固な関係を構築・維持する
  • 定期的なチェックインを実施し、インフルエンサーのニーズを理解し、コラボレーション機会を特定する
  • インフルエンサーキャンペーンのブリーフ、タイムライン、成果物を調整する
  • ブランドアライメントを確保するためインフルエンサーコンテンツをレビュー・承認する
  • 社内システムにインフルエンサー情報を登録・更新する
  • パフォーマンス指標(エンゲージメント率、リーチ数、売上など)を追跡し、ROIを測定する
  • KPI達成状況や予算執行状況を英語で定期的にレポートする
  • データを分析してトップパフォーマーと最適化機会を特定する
  • インフルエンサーリスクを監視・管理してブランドの安全性を確保する
  • マーケティングチームと連携してインフルエンサー活用戦略を開発する
  • スター、ミドル、新興インフルエンサーのバランスを取ったポートフォリオ最適化に貢献する

応募要件:

  • インフルエンサーマーケティング、ソーシャルメディアマーケティング、または関連分野での3年以上の実務経験
  • 主要ソーシャルメディアプラットフォーム(YouTube、TikTok、Instagram)と日本のインフルエンサー業界についての深い理解
  • フィットネス、スポーツ栄養、健康分野に関する知識と業界理解
  • 実証された関係性管理とコミュニケーションスキル
  • インフルエンサー獲得のための戦略的アプローチと交渉スキル
  • 明確なKPIに基づいた業務遂行能力と予算管理スキル
  • 日本語ネイティブレベル(必須):インフルエンサーおよび日本社内チームとのコミュニケーション用
  • 英語でのビジネスレベルのレポーティングスキル(必須):レポート作成およびグローバルチームとのコミュニケーション用
  • パフォーマンス測定に基づくデータ分析と戦略開発能力
  • リスク管理意識と問題解決能力
  • 強力な組織力をもって複数のプロジェクトを同時に管理する能力

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against THG's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on THG's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    THG's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.