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Open nowPosted 39 hours ago

B2B Integrated Marketing Manager - TikTok Local Services

TikTok4,299 open roles

Where
San Jose, California, United States of America
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Your applicationOpen nowB2B Integrated Marketing Manager - TikTok Local ServicesTikTok · San Jose, California, United States of America

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on TikTok's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market. TikTok postings stay open a median of 32 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 39 hours ago

TikTok median: 32 days open

The posting

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

Responsibilities - Customer Insights & Industry Narrative: Develop a deep understanding of merchants’ needs, business challenges, and decision-making processes across priority markets and industries. Define TikTok GO’s differentiated value proposition and translate complex product and business information into clear, compelling commercial narratives. - Case Studies & Best Practices: Identify compelling merchant success stories, analyze the key actions and outcomes, and distill repeatable success factors and the conditions in which they apply. Turn these insights into industry playbooks, case studies, and practical guides for merchants. - GTM Strategy & B2B Communications: Develop B2B go-to-market strategies and communications plans grounded in target audience insights and the core narrative. Define the channel mix, content formats, and rollout cadence, and bring the narrative to life through industry reports, media partnerships, social content to communicate TikTok GO’s business value and build merchant awareness, understanding, and interest in partnering with the platform. - Sales Enablement & Cross-Market Collaboration: Partner with sales, product, operations, and regional marketing teams to translate narratives and playbooks into merchant acquisition pitches, sales tools, and training materials. Continuously refine these resources based on local market needs and feedback to support customer acquisition and merchant growth.

Minimum Qualifications - Relevant Experience: 3+ years of experience in B2B marketing, product marketing, or media covering finance, startups, and venture capital. Experience in B2B marketing communications is preferred, particularly ownership of end-to-end projects spanning strategy development, content planning, and go-to-market communications. Experience in local services, restaurants, travel and hospitality, or across multiple markets is a plus. - Customer Insight & Narrative Development: Understand B2B customers’ business models and decision-making priorities. Be able to synthesize fragmented information into clear value propositions and turn business cases into reusable frameworks. Demonstrate excellent strategic writing skills, supported by work samples you have personally led. - Learning Agility & Open-Mindedness: Stay curious and quickly develop an understanding of unfamiliar industries, markets, and business models. Proactively investigate and exercise sound judgment with incomplete information. Welcome diverse perspectives and feedback, and continuously challenge assumptions and refine approaches. - Language & Collaboration: Language & Collaboration: Fluent bilingual proficiency in English and Mandarin is required for collaboration with global partners and key stakeholders in the Chinese market; both of the languages are core working languages. Strong cross-cultural and cross-functional collaboration skills, with the initiative to coordinate resources and drive projects through to execution.

Preferred Qualifications - Curious, resourceful, and self-motivated, with the ability to learn quickly and thrive in a fast-paced environment. - Relevant experience or industry connections in food and dining, travel, hospitality, or entertainment are a plus. - Experience working in cross-border, multi-cultural environment. - Experience in local services, restaurants, travel and hospitality, or across multiple markets is a plus.

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