The posting
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.
About the Role This role supports the Italy market affiliate operations by providing data analysis and insights to drive merchant and product incubation strategies. The intern will work closely with cross-functional teams to track key metrics, identify high-potential products and merchants, and contribute to the development of scalable incubation frameworks.
What you'll do
1. Data Analysis & Performance Tracking - Support project-based goal tracking by monitoring key metrics across merchant and product performance, including sample supply, content output, and sales contribution. - Analyze data to identify high-potential merchants and products, helping define the incubation profile and pathway for affiliate-focused sellers. - Track and report on sample supply and content creation trends, identifying gaps and opportunities to optimize resource allocation.
2. Reporting & Insight Generation - Assist in preparing weekly reports and analytical materials to summarize business performance and highlight key trends. - Contribute to case study development by analyzing merchant and product performance, providing data-backed insights to support Account Managers in merchant outreach and pitch preparation. - Help synthesize best practices and develop actionable pathways for merchants to optimize their affiliate investments.
3. Hit Product Case Study & Education Support - Support the consolidation of hit product cases by gathering data and insights from cross-functional teams, including policy resources, merchant BD inputs, and match-making incubation cases. - Assist in quantifying the value of hit products by analyzing metrics such as sustained GMV growth contribution, merchant tier upgrades, and overall store GMV impact. - Help document and communicate the methodology behind hit product incubation—for example, the correlation between sample investments, content volume, creator partnerships, and product success—to educate merchants and Account Managers on best practices.
Minimum Qualifications - Currently pursuing an undergraduate degree in Business, Economics, AI, Marketing, Data Analytics, Management, or a related field. - Proficient in English to facilitate effective communication and collaboration with local and international colleagues. - Strong Italian writing and reading skills; able to draft and review campaign copy and materials for the local market. - Strong data analysis skills: able to extract, analyze, and interpret data from internal databases to identify and monitor issues. - Logical thinker with excellent communication skills, capable of multitasking and taking ownership of responsibilities. - Strong self-motivation, proactive learning ability, sense of responsibility, and ability to work in a fast paced environment.
Preferred Qualifications - Previous internship or practical experience in internet operations, e-commerce, influencer operations, or marketing; keen interest in developing a career in the internet industry. - Programming or coding skills are a plus; interest in leveraging internal and external tools and models to explore AI-powered solutions for operational work is highly preferred.
