The posting
Job Description: Sales Development Representative
Position: Sales Development Representative – Lead Generation & Channel Partner Support Work Schedule: US Pacific Time (PST/PDT)
Job Overview
We are looking for a proactive, results-driven, and highly organized Sales Development Representative to support our lead generation campaigns and channel partners' business development efforts.
The primary responsibility of this role is to engage and qualify leads generated through our marketing and lead generation campaigns, nurture prospect interest, and convert qualified opportunities into scheduled discovery calls or sales appointments.
The Sales Development Representative will also work closely with our channel partners to support their lead generation initiatives, ensuring timely lead engagement, consistent follow-ups, and effective appointment coordination.
Key Responsibilities
1. Lead Engagement & Qualification
- Manage and engage leads generated through paid advertising, organic marketing, landing pages, and other lead generation campaigns.
- Reach out to prospects through phone calls, emails, SMS, and other approved communication channels.
- Qualify leads based on predefined criteria, including business needs, interests, decision-making authority, and readiness to engage.
- Conduct timely follow-ups to nurture prospects and move them through the sales pipeline.
- Prioritize high-potential opportunities based on lead quality and engagement.
2. Appointment Setting & Coordination
- Convert qualified leads into scheduled discovery calls, consultations, or sales meetings.
- Coordinate appointments between prospects, the business development team, and channel partners.
- Send meeting confirmations, reminders, and relevant information to prospects.
- Follow up on missed or rescheduled appointments.
- Ensure booked appointments meet established qualification standards.
3. Channel Partner Lead Generation Support
- Support channel partners in managing leads generated through their respective lead generation initiatives.
- Understand channel partner service offerings, target audiences, and lead qualification requirements.
- Conduct prospect outreach, follow-ups, and appointment setting on behalf of channel partners.
- Provide timely updates on lead statuses, appointments, and follow-up activities.
- Ensure smooth handover of qualified opportunities to channel partners or sales representatives.
4. CRM & Pipeline Management
- Maintain accurate and updated prospect records using CRM platforms such as GoHighLevel, HubSpot, or similar systems.
- Monitor lead pipelines and ensure timely follow-ups.
- Document prospect interactions, qualification notes, and appointment outcomes.
- Track lead progression from initial engagement through appointment booking and handover.
5. Performance Monitoring & Reporting
- Monitor lead response times, contact rates, appointment bookings, and conversion rates.
- Provide regular updates and performance reports on lead engagement and pipeline progress.
- Identify common prospect objections and provide feedback to improve lead generation campaigns.
- Collaborate with internal teams and channel partners to improve lead-to-appointment conversion rates.
Qualifications & Requirements
- At least 2+ years of experience in appointment setting, lead qualification, inside sales, Sales Development Representative, or business development.
- Experience handling leads generated through digital marketing campaigns.
- Experience engaging US-based prospects or clients is preferred.
- Excellent verbal and written English communication skills.
- Strong interpersonal, active listening, and objection-handling skills.
- Experience using CRM platforms, preferably GoHighLevel, HubSpot, or Salesforce.
- Familiarity with lead nurturing, follow-up sequences, and appointment scheduling tools.
- Ability to manage multiple lead pipelines and coordinate with different stakeholders.
- Highly organized, detail-oriented, and results-driven.
- Comfortable conducting outbound follow-ups and re-engaging inactive prospects.
- Willingness to work full-time during US Pacific Time business hours.
Key Performance Indicators (KPIs)
Performance will be measured based on:
- Lead Response Time: Timeliness of initial contact with new leads.
- Lead Contact Rate: Percentage of assigned leads successfully contacted.
- Lead Qualification Rate: Percentage of engaged leads meeting qualification criteria.
- Appointment Booking Rate: Percentage of qualified leads converted into scheduled meetings.
- Appointment Show-Up Rate: Percentage of scheduled prospects who attend their appointments.
- Follow-Up Compliance: Consistency in completing scheduled follow-up activities.
- CRM Accuracy: Completeness and accuracy of lead records and pipeline updates.
- Channel Partner Support: Timely lead coordination, appointment updates, and opportunity handovers.
Specific performance targets will be established based on campaign objectives, lead volume, and channel partner requirements.



