The posting
About Tradeway
Tradeway is where crypto meets global markets. From stocks like NVDA to GOLD, NDX100 and USDJPY, our platform offers crypto-powered access to the world’s most dynamic assets. Discover new opportunities and trade confidently, wherever you are.
About the Role
Tradeway is looking for a dynamic and analytical Growth Marketer to take ownership of driving the app’s growth and user acquisition. This role will help us accelerate organic word-of-mouth growth, build upon that with paid marketing and help us reach the next stage of exponential growth. If you're analytical, obsessed with testing and optimization, and have experience growing consumer marketing apps, we want to hear from you.
This role will have high ownership, working across multiple teams (marketing, engineering, product, design) to drive both paid and organic growth, maximise retention, and optimise our entire growth funnel. You'll be empowered to bring creative ideas, experiment, and execute growth strategies that help us scale fast.
What You'll Do
- Drive Growth: Build and implement growth strategies that span across organic, viral, and paid channels, with a focus on paid social marketing, lifecycle marketing, customer retention, and loyalty programs.
- Experiment Constantly: Lead A/B testing and other growth experiments to continually optimise user acquisition, retention, and conversion rates.
- Cross-Channel Marketing: Work with the marketing team to integrate marketing efforts across digital, social media, paid ads, email, and referral programs to build cohesive campaigns.
- Analyse and Optimise: Dive deep into campaign performance, measuring key metrics and user behaviour to refine growth strategies and make data-driven decisions.
- Collaborate Broadly: Work closely with engineers, designers, content creators, and the rest of the Tradeway team to create seamless, impactful growth initiatives.
- Be a Self-Starter: You’ll take the lead on projects and campaigns, owning them from ideation through to execution, constantly optimising and iterating to hit growth targets.
What We’re Looking For
- Experience: Proven track record (3+ years) in growth marketing at a fast-paced startup, preferably in a Series A or early-stage environment. You’re experienced in running and managing multi-channel campaigns (digital, social, email, referral) for consumer-facing apps.
- Domain Expertise: You have a deep understanding of the Crypto/FX/CFD trading landscape - or of an adjacent vertical such as iGaming.
- Analytical Mindset: You love digging into data and using it to inform decisions. You have hands-on experience with A/B testing and lifecycle marketing.
- Creative Thinker: You bring fresh ideas to the table and have a natural curiosity for trying new approaches. You’re not afraid to experiment and fail fast.
- Hands-On: You’re comfortable rolling up your sleeves and getting things done. Whether it’s setting up campaigns, analysing data, or working across teams, you’re ready to dive in.
- Growth-Oriented: You understand that no idea is too small, and every experiment can lead to a breakthrough. You’re constantly looking for ways to improve and scale.
- Collaborative: You’re excited to work closely with a small, dynamic team across functions, including marketing, product, content, engineering, and finance.
Nice to Have
- Experience with retention and loyalty programs in a consumer app.
- Experience working with media/reporters, notably in the capital markets or cryptoasset sectors.
- Experience with the Telegram ecosystem, including mini-apps and bots
- Experience with product analytics tools
We strongly encourage you to apply even if you don’t meet 100% of the requirements. If you’re passionate about what we’re building, hungry to learn, and eager to make a big impact, we’d love to hear from you.
What we offer
- Competitive salary and equity package.
- Opportunity to be a core part of a fast-growing fintech startup.
- Collaborative and innovative work environment with autonomy.
- Flexible working arrangements.
- Professional growth opportunities
