Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 21 hours ago

Lifecycle Marketing Manager

Truemed9 open roles

Where
Los Angeles, CA or Austin, TX
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowLifecycle Marketing ManagerTruemed · Los Angeles, CA or Austin, TX

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Truemed's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market. Truemed postings stay open a median of 32 days.

Share of postings closed within
  1. 1.9%1 day
  2. 3.8%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.1%30 days
This job: posted 21 hours ago

Truemed median: 32 days open

The posting

ABOUT TRUEMED

Truemed is building the payment infrastructure for better health. Our platform helps qualified consumers use HSA/FSA funds on eligible health and wellness purchases while helping merchants unlock a powerful new growth channel through compliant eligibility and substantiation workflows. By removing the complexity around eligibility, compliance, and reimbursement, Truemed allows partners to offer seamless HSA/FSA purchasing experiences directly within their checkout flows.

More than a million people have used Truemed to put pre-tax dollars toward health purchases from brands like Peloton, NOBULL, Thorne, Garmin, and dozens more. On truemed.com http://truemed.com, they can discover what else their HSA or FSA covers, all in one place.

WHY THIS ROLE MATTERS

Most people meet Truemed at a merchant's checkout. They're buying a sauna, a treadmill, or a supplement, and along the way they learn their HSA or FSA can help pay for it. Lifecycle marketing is how that first purchase becomes a lasting relationship.

Many of our customers are still learning what their benefits can do. Every email and text is a chance to help. We can show them what else is eligible, remind them before their funds expire, and bring them back to truemed.com http://truemed.com when they're ready for their next purchase.

We have a strong foundation to build on. That includes a weekly newsletter with a large, engaged audience, a product catalog connected to Klaviyo, and real-time events from our product that show where each customer is in their journey. This role will own that program and grow it.

ABOUT THE ROLE

This is a hands-on role. Expect roughly 70% building and shipping and 30% strategy, testing, and reporting. You'll own email and SMS end to end. That means building the journeys, writing the copy, launching the sends, and reporting on what they drove.

You'll report to the Head of Consumer Marketing and work with Product Engineering on events and data, with Partner Marketing on merchant partner sends, and with Content on editorial.

We're open on level. Candidates with deeper experience owning a channel target and a roadmap will be considered for Senior.

WHAT YOU'LL DO

Customer journeys

- Own Truemed's Klaviyo flows across the customer journey, including welcome and onboarding, post-purchase, cross-sell, win-back, and seasonal deadline reminders

- Design the path that brings customers who first found us at a merchant's checkout back to truemed.com http://truemed.com for their next purchase

- Connect journeys to the events our product emits, such as a completed eligibility check or an issued letter of medical necessity, and partner with Product Engineering on new events

- Build dynamic, personalized content with Klaviyo's template language and product catalog, so each customer sees products relevant to them

- Keep the Klaviyo product catalog, which syncs from our Sanity CMS, accurate and fresh

Campaigns and content

- Run the campaign calendar, including the Truemed Weekly newsletter, seasonal moments, and the year-end FSA deadline

- Write the copy. Subject lines, preview text, body copy, and SMS, in Truemed's voice and inside the compliance guardrails of a health payments company

- Build and QA emails in Stripo and Klaviyo, and edit HTML when a template needs it

- Run partner-featured email and SMS sends with our merchant partners, and report back on how each one performed

SMS

- Own the SMS program on Klaviyo, including campaigns, SMS journeys, consent capture, and TCPA compliance

- Grow the SMS audience through on-site forms and the eligibility experience

Audience and on-site

- Own segmentation, frequency, and deliverability so every customer hears from us at the right pace

- Own lifecycle touchpoints on truemed.com http://truemed.com, including signup forms and the Sanity-managed pages and product cards that emails link to

Measurement and testing

- Run an always-on testing program covering subject lines, send times, content, and journey structure

- Report on engagement, repeat purchase, and revenue by journey and campaign

- Own the Email and SMS channel targets in our quarterly plan

WHAT SUCCESS LOOKS LIKE

In this role, success means:

- Customers who first found Truemed at a merchant's checkout come back to truemed.com http://truemed.com for a second purchase, and that share grows quarter over quarter

- Every customer gets real value from hearing from us. They understand their benefits better, discover eligible products they didn't know about, and know when their funds are about to expire

- Journeys meet customers at each stage, from first purchase to loyal repeat buyer, and drive a growing share of lifecycle revenue

- Email and SMS hit or beat their channel targets while engagement and deliverability stay healthy

- Merchant partners see clear results from the sends that feature them

- Testing is a habit, and the program gets measurably better every quarter

WHO YOU ARE

- Customer-first. You think about what each message gives the customer, not only what we want from it

- A Klaviyo expert. You've built flows on custom events, used catalog data in templates, and know how to troubleshoot when something doesn't fire

- Technical enough to work directly with engineers. You can read an event payload, write a clear spec, and use the API when it's the faster path

- A strong writer. You can write a subject line that earns the click and explain HSA/FSA to someone who has never used theirs

- Detail-oriented. You catch broken links, merge-tag errors, and rendering issues before a send goes out

- Driven by data. You measure a send by what it drove, not its open rate

- Excited to build in a fast-growing startup

- Interested in health and wellness and in the brands on our marketplace

QUALIFICATIONS

- 4+ years in lifecycle, CRM, or retention marketing, ideally at a high-volume ecommerce, DTC, or marketplace business (6+ years for Senior)

- A track record of growing repeat purchase rate or customer lifetime value through lifecycle programs

- Deep, hands-on Klaviyo experience across flows, segments, custom events and metrics, catalog, SMS, and the template language

- Experience running SMS programs, including consent and TCPA compliance

- A portfolio of email and SMS copy you wrote yourself

- Working knowledge of HTML/CSS for email and of email builders like Stripo

- Experience with lifecycle attribution, reporting, and structured A/B testing

Preferred

- Experience with a headless CMS (Sanity strongly preferred; Contentful or similar)

- SQL or BI experience (Omni, Looker, Snowflake)

- Familiarity with the Klaviyo API, GTM, or on-site identity and tracking

- Experience in health and wellness, fintech, or another regulated category (HSA/FSA experience is a strong plus)

- Experience running brand-partner or co-branded campaigns

- Comfort using AI tools to draft, build, and QA campaigns faster

LOGISTICS

- Location: Los Angeles or Austin required // Hybrid

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Truemed's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Truemed's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Truemed's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.