The posting
Position Summary
The Milwaukee Latin America Brand Director is responsible for accelerating Milwaukee Tool's growth across Latin America by shaping brand perception, driving commercial impact in priority markets and trades, and ensuring strategic priorities are translated into action with speed and focus.
This role is responsible for leading the Milwaukee Latin America Brand Marketing organization, overseeing outbound marketing, trade and customer events, merchandising strategy, in-store experiences, and other market-facing execution. They will do this by translating Milwaukee's global brand position into locally relevant experiences that build awareness, shape end-user perceptions, strengthen customer partnerships, and drive commercial growth across Latin America.
By combining strategic leadership with operational excellence, this leader ensures the region delivers impactful brand experiences while maximizing leverage from existing global capabilities and investments to maximize impact across a diverse and rapidly growing region.
In short, this leader must define a clear vision, help create the future capabilities and organization, and personally work through today’s execution realities to build it.
Job Description:
Key Responsibilities
Growth Strategy & Brand Leadership
- Shape the long-term vision for Brand Marketing in Latin America, defining the role the function will play as the business, markets, and organization expand.
- Translate the vision into a practical capability and organizational roadmap, including what should be built locally, regionally, or leveraged globally.
- Develop strategies that support both short-term business objectives and long-term market expansion.
- Drive disciplined prioritization and resource allocation to ensure focus remains on the initiatives with the greatest business impact.
- The vision, capabilities, strategies and prioritization must ultimately shape end-user perceptions of Milwaukee Tool and build long-term brand equity across Latin America.
Drive Execution & Business Results
- Quickly develop a hands-on understanding of existing workflows, responsibilities, decision points, and execution gaps, working directly in the details when needed to improve near-term delivery and inform longer-term capability requirements.
- Translate strategy into execution with urgency, clarity, and pragmatism, avoiding unnecessary complexity and over-engineering.
- Create clear operating rhythms, decision frameworks, and accountability to maximize team effectiveness.
- Build a culture of test, learn, scale by encouraging experimentation, rapid feedback loops, and continuous improvement.
- Ensure brand activities align meaningfully to growth objectives and commercial priorities.
Cross-Functional Leadership & Alignment
- Clarify roles, responsibilities, decision rights, and points of intersection across Brand, Sales, Channel, Product, Digital, Creative, Analytics, and Operations.
- Build credibility through close, in-person partnership with regional business leaders, using a strong understanding of their priorities and operating realities to influence decisions and advance the role of Brand.
- Advocate for the resources, capabilities, and organizational support needed to achieve business goals.
Scale Through Leverage, Not Duplication
- Build strong relationships across Milwaukee Tool's global and U.S. organizations to gain a deep understanding of existing strategies, assets, platforms, and capabilities.
- Demonstrate curiosity and discipline in identifying proven starting points that can be leveraged, localized, and scaled within LATAM.
- Challenge teams to maximize existing investments before pursuing new or market-specific solutions.
- Drive localization, adaptation, and market relevance while minimizing duplicate work and unnecessary complexity.
- Design repeatable systems and scalable processes rather than relying on heroics or one-off solutions.
- Discern where LATAM specific resources are needed vs where shared resources across regions or brands can create organizational leverage.
Leadership & Team Development
- Lead a small, agile organization with high clarity on priorities, responsibilities, and decision rights.
- Build organizational capability by developing talent, strengthening regional expertise, and creating scalable ways of working.
- Maintain close proximity to team members and key stakeholders to ensure strategic alignment, informed decision-making, and flawless execution.
- Promote a culture of accountability, ownership, collaboration, and continuous learning.
Critical Leadership Expectations
- Build trust and credibility with leaders at all levels through strong executive presence, sound judgment, and effective communication.
- Articulate the business value of Brand in commercially relevant terms, influencing tradeoffs between immediate priorities and the longer-term investments required to build sustainable market position and growth.
- Constructively challenge short-term decisions when they limit the capabilities, brand equity, or organizational foundation required for the region’s long-term growth.
- Operate as a business owner, consistently framing opportunities, risks, tradeoffs, and recommendations in ways that enable decisions and accelerate progress.
- Relentlessly pursue ways to make the organization faster, simpler, and more effective. While building brand equity that clearly differentiates us from the competition.
Role Location & Qualifications
- Primary working location in Mexico City leading and influencing our local and regional teams
Education and Experience Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field required; MBA preferred.
- 10+ years of experience in marketing, brand management, sales, communications, or a related field.
- 5+ years of people leadership experience, including direct responsibility for developing and leading teams.
- Experience working across multiple countries or markets within a regional or global organization.
- Demonstrated success leading business strategies, large-scale initiatives, and cross-functional teams.
- Experience working within a matrixed organization with regional and global stakeholders.
- Experience managing marketing budgets, agencies, vendors, production partners, and other external resources across multiple countries.
- Proven experience managing and developing employees, building organizational capability, and leading high-performing teams.
- Strong strategic thinking, business planning, analytical, and problem-solving capabilities.
- Exceptional communication, presentation, leadership, and stakeholder-management skills.
- Proficiency in Microsoft Office applications and business software tools.
- Strong understanding of commercialization strategy, customer engagement, business planning, market development, and organizational growth.
- Excellent written and verbal communication skills in Spanish and English.
- Ability to travel extensively throughout Latin America and periodically to the U.S.
