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[TUMI] Marcomm. Asst. Manager(과장)

Tumi233 open roles

Where
Seoul, Korea, Republic of
Work mode
Hybrid
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Your applicationOpen now[TUMI] Marcomm. Asst. Manager(과장)Tumi · Seoul, Korea, Republic of
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The clock on this job

Early applications get read.

13.7% of postings close within 7 days. Measured by our own scanner across the market. Tumi postings stay open a median of 19 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.8%3 days
  3. 13.7%7 days
  4. 22.1%14 days
  5. 37.6%30 days
  6. 59.1%60 days
This job: posted today

Tumi median: 19 days open

The posting

Job Description

1) Digital Marketing & Customer Acquisition

- Develop and execute brand-aligned, data-informed digital marketing plans to strengthen brand awareness and consideration, attract qualified new customers, and support conversion.

- Lead digital media planning and execution in partnership with media agencies, balancing brand-building objectives with measurable campaign performance.

- Collaborate with APAC and Global Marketing teams to activate global and regional brand campaigns through local digital channels, working closely with the PR & Influencer Marketing Specialist to amplify approved content through paid digital media.

- Analyze audience insights, reach, engagement, traffic quality, and conversion to continuously enhance campaign effectiveness.

- Collaborate with APAC and local e-commerce teams to align digital marketing initiatives with customer acquisition and online conversion objectives.

2) CRM & Customer Engagement

-Shape and enhance end-to-end CRM customer journeys across acquisition, engagement, purchase, and retention, ensuring a consistent and personalized brand experience across online and offline touchpoints.

- Plan and execute retail-focused CRM campaigns and clienteling initiatives with retail teams, including targeted outreach, campaign messaging and delivery, exclusive event invitations, and post-purchase engagement.

-Partner with APAC CRM, local e-commerce, and retail teams to align customer journeys and communication touchpoints, while driving improvements in CRM capabilities and client experiences.

- Leverage customer insights and CRM campaign performance to identify targeted engagement opportunities, strengthen client relationships, and drive long-term loyalty and retention.

3) Retail & Trade Marketing

-Lead the planning and execution of retail marketing initiatives, store activations, and client engagement programs, aligned with TUMI's brand standards and local business priorities.

-Partner with retail and sales teams to elevate in-store experiences, encourage store visits, and support commercial objectives.

-Connect retail initiatives with CRM and digital touchpoints, evaluating their contribution to engagement and sales.

4) Project & Performance Management

-Take end-to-end ownership of assigned marketing projects, from planning and execution through performance evaluation.

-Manage budgets, agency partners, and timelines with a high standard of execution and attention to detail.

-Define and monitor meaningful KPIs, translating performance data and customer insights into actionable recommendations.

- Proactively identify growth opportunities and collaborate with APAC and Global Marketing teams, as well as local stakeholders, to ensure effective, brand-aligned execution.

Qualifications

Required

-Minimum 7 years of relevant marketing experience, with strong expertise in digital marketing.

- Strong hands-on experience in digital campaign planning and optimization, with the ability to analyze audience engagement, traffic quality, and conversion.

- Good understanding of customer journeys, customer segmentation, and lifecycle marketing.

-Proven ability to independently lead marketing campaigns and cross-functional projects.

-Strong analytical skills with the ability to translate customer and performance insights into practical actions.

-Excellent project management, communication, and stakeholder management skills.

-Commercially minded, proactive, and detail-oriented, with an appreciation for premium brand experiences.

-Business-level English communication skills.

Preferred

-Experience in premium, luxury, fashion, lifestyle, or consumer brands.

-Experience in integrated digital brand campaigns, balancing brand-building and performance objectives.

-Experience in CRM campaign execution or familiarity with marketing automation platforms, such as Salesforce Marketing Cloud.

-Experience in omnichannel marketing and retail customer engagement.

- Experience collaborating with regional and global cross-functional teams, including Marketing, CRM, and E-commerce, in a multinational organization.

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