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Open nowPosted 159 days ago

Digital Marketing Executive - SEO/Content

tussle-digital14 open roles

Where
Gurgaon, India
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On site
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Your applicationOpen nowDigital Marketing Executive - SEO/Contenttussle-digital · Gurgaon, India
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This job: posted 159 days ago

The posting

About Tussle Digital

Tussle Digital builds modern digital products for global clients—shipping reliable web and mobile experiences with strong fundamentals, clean execution, and a focus on measurable outcomes. ## Role Overview

We’re looking for a Digital Marketing Executive (SEO/Content) with 2–5 years of experience to help grow organic visibility and create content that drives qualified traffic and conversions. This role is hands-on and execution-focused: you’ll own SEO fundamentals, build content plans, write and optimize pages, and report performance clearly. We hire for attitude—adaptable, consistent, persistent, and coachable people thrive here. ## What You’ll Work On

  • Plan and execute on-page SEO improvements across key pages (titles, meta, headings, internal linking, schema basics)
  • Conduct keyword research and map keywords to pages based on intent, funnel stage, and business goals
  • Create and optimize content: landing pages, blog posts, case studies, and supporting SEO assets
  • Build and maintain a content calendar aligned with SEO opportunities and product/service priorities
  • Collaborate with design/dev teams to ensure SEO best practices are implemented (site structure, redirects, indexation basics, page performance inputs)
  • Support basic off-page SEO initiatives (content distribution, link-worthy assets, outreach coordination where needed)
  • Contribute to email marketing content (newsletters, nurture sequences, announcements) when required
  • Support paid search and social media with copy/content variations and landing page alignment (as needed)
  • Track performance and create clear reports on rankings, traffic, engagement, and conversions with actionable insights

Required Skills

  • 2–5 years of experience in SEO and content marketing (agency or in-house)
  • Strong writing and editing skills with an ability to adapt tone for different audiences
  • Solid understanding of SEO fundamentals: keyword research, on-page SEO, internal linking, and content optimization
  • Comfortable working with reporting and performance tracking (traffic, rankings, CTR, conversions)
  • Working knowledge of email marketing basics (copy, segmentation concepts, campaign hygiene)
  • Exposure to paid search and social media workflows (enough to collaborate and align messaging)
  • Strong execution habits: ownership, consistency, and attention to detail

Nice to Have (Highly Valued)

  • Experience with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs/Semrush, Screaming Frog or similar)
  • Basic understanding of technical SEO concepts (crawl/indexation, canonicalization, redirects, sitemap/robots basics)
  • Experience optimizing content for conversion (CTAs, landing page structure, messaging clarity)
  • Comfortable collaborating with developers/designers and working from briefs or PRDs
  • Experience building content briefs and editorial guidelines for repeatable quality

What Success Looks Like

  • You consistently ship high-quality SEO content and optimizations on schedule
  • Organic traffic and qualified leads improve through focused keyword targeting and better page performance
  • Content is well-structured, accurate, and aligned with search intent—not just written to rank
  • Reporting is clear, honest, and actionable (what happened, why it happened, what we do next)
  • You take feedback well, iterate quickly, and steadily raise the quality bar

Work Setup

  • Location: Gurgaon, India
  • Experience: 2–5 years
  • Focus: SEO and Content (with support across email, paid search, and social media as needed)
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