The posting
JOB SUMMARY
The Senior Brand Manager will lead the development and execution of annual and long-term strategic marketing plans for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief. This role sits at the intersection of brand strategy, innovation, cultural relevance, commercial leadership, and business performance, with accountability for building distinctive brands and driving sustainable growth.
The ideal candidate brings an innovative, growth-oriented mindset and a proven track record building premium consumer brands. This person is energized by the opportunity to create something out of nothing, pairing bold, outside-the-box thinking with strong process orientation, exceptional attention to detail, and disciplined follow-through. They thrive with a clear action plan and to-do list, lead and develop teams, influence cross-functional partners, and roll up their sleeves to turn ideas into high-quality execution.
ESSENTIAL FUNCTIONS
This key role within The Wine Group's marketing department is responsible for developing and executing the strategy and related tactics for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief. The ideal candidate will bring best-in-class capability and confidence as an entrepreneurial brand builder, culture-inspired marketer, strategic business leader, people manager, and cross-functional influencer.
Portfolio Brand Stewardship and Strategic Leadership: Develop and execute annual and long-range strategies across Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief. Establish clear priorities and action plans that drive growth while protecting each brand’s distinctive positioning, equity, pricing integrity, and consumer relevance. Entrepreneurial Growth and Brand Building: Create something out of nothing by identifying white-space opportunities, developing new programs and capabilities, and moving ideas from concept to market. Bring a resourceful, solutions-oriented mindset to ambiguity and make thoughtful tradeoffs that maintain momentum. Culture-Inspired Consumer Marketing: Develop, implement, and assess integrated campaigns, partnerships, experiences, and content grounded in consumer insight and inspired by culture. Lead agency and internal partners in creating distinctive work that builds awareness, relevance, trial, and loyalty. Results-Driven Business and Portfolio Management: Use consumer, customer, category, competitive, and financial data to diagnose performance, identify key business drivers, and make clear strategic recommendations. Balance volume, revenue, profitability, brand health, and long-term portfolio objectives across multiple brands and channels. Innovation and Commercialization: Lead product, packaging, and portfolio innovation from opportunity identification through commercialization. Partner cross-functionally to ensure new ideas strengthen brand equity, solve consumer or customer needs, and are delivered with excellence. Team Leadership, Executive Communication, and Strategic Storytelling: Lead, coach, and develop a high-performing team with clear priorities, accountability, and actionable feedback. Translate complex issues and performance data into concise recommendations and compelling narratives that align senior leaders and cross-functional partners. Process Excellence and Cross-Functional Leadership: Build practical processes, timelines, trackers, and follow-up routines that keep complex workstreams moving. Lead partners across Marketing, Sales, Finance, Operations, Supply Chain, Insights, Innovation, and Legal with ownership, urgency, sound judgment, and exceptional attention to detail. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
QUALIFICATIONS
Bachelor’s Degree (B.A.) required in Marketing, Business, or a related field. MBA preferred but not required. 8+ years of progressive brand management, marketing, innovation, or commercial leadership experience, with demonstrated success leading consumer brands and teams. Wine, spirits, non-alcoholic beverage, or consumer packaged goods experience strongly preferred, including an understanding of distributor, trade, retail, on-premise, and e-commerce dynamics. Experience managing premium consumer brands and a diverse portfolio, with accountability for balancing growth, consumer relevance, pricing integrity, profitability, and long-term brand equity. Demonstrated entrepreneurial mindset and ability to create new programs, processes, or capabilities from the ground up with limited resources and incomplete information. Proven ability to partner closely with Sales, distributors, retailers, e-commerce partners, agencies, and cross-functional stakeholders and to influence without direct authority. Strong strategic thinking and analytical skills, with the ability to synthesize consumer, cultural, customer, category, competitive, and financial data into actionable recommendations. Exceptional executive communication, presentation, and strategic storytelling capabilities, including the ability to communicate complex issues clearly and succinctly. Experience briefing and leading creative, media, social, experiential, e-commerce, public relations, and other agency partners to develop culture-inspired, brand-building platforms. Demonstrated people leadership experience, including setting priorities, coaching talent, providing clear feedback, and creating an accountable, collaborative team environment. Highly proficient in Microsoft Office and able to quickly learn relevant business analytics, planning, project management, and creative collaboration tools. Ability to move fluidly between strategic thinking and hands-on execution, manage multiple priorities, and meet strict deadlines in a fast-paced environment. Excellent process orientation, organization, interpersonal, written, and verbal communication skills, with exceptional attention to detail and discretion with confidential information. Demonstrated reliability and punctuality, effectiveness in a team environment, curiosity, resourcefulness, and adherence to all safety regulations and operating procedures.
PHYSICAL DEMANDS
Position operates in a professional office environment. Ability to travel frequently between home office, corporate office, and vendor/agency sites. Position includes travel to various industry and/or company events, 10-20% of the time. Must be able to lift and carry weights of up to 50 lbs. at varying frequencies.
COMPENSATION
Hiring Salary Range Posted: $146,400 - $200,000. Actual compensation will be based on factors such as experience; skills, knowledge, and abilities; education; and other position-related factors.
At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.
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