Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 15 days ago

Creative Director of Copy

Twin Health39 open roles

Pay
$190,000 – $205,000 a year
Where
Remote, USA
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowCreative Director of CopyTwin Health · Remote, USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Twin Health's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market. Twin Health postings stay open a median of 24 days.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 15 days ago

Twin Health median: 24 days open

The posting

Twin Health

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Working here

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .

With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.

Join us as we reinvent the standard of care in metabolic health.

Opportunity

Twin is looking for a Creative Director, Copy to lead the voice behind everything Twin writes, both for members reversing and preventing disease and for the employers, health plans, and consultants who buy the platform for them. You'll report to the Sr. Director, Brand & Experience and own Twin's written voice end to end: setting the standard, building the system that lets a growing team write in it consistently, and stepping in personally on the highest-stakes copy that carries the brand at its biggest moments.

This is a player-coach role, and it's a leadership role: you'll be one of two direct leads under the Sr. Director, Brand & Experience (the other leading Design), and you'll act as that leader's delegate and backup on brand voice and copy decisions. You'll directly lead a small, growing writing team (a Member writer, a B2B writer, and a flexible B2B/B2C support writer) while also being a hands-on writer yourself for Twin's most visible moments: brand manifestos, executive-level messaging, and the pieces where getting the voice right matters most.

Responsibilities

  • Own Twin's voice and tone across every audience (member, employer, health plan, broker/consultant, unions) and keep the Voice & Language Guide alive as the team and the brand evolve.
  • Act as Twin's narrative through-line: the steward who catches it when a piece of content is technically on-brief but doesn't actually hold up, and who prevents narrative drift as the company and the team scale.
  • Own the overarching content calendar for brand and editorial voice across all channels and audiences so there's a single point of editorial visibility across everything shipping, not just what the direct writing team produces.
  • Apply a structured editorial plan to significant content before it ships: audience, goal, narrative arc (opening/middle/close), optimization approach, and key points, not just a final voice pass.
  • Lead, mentor, and grow Twin's copywriters (Member and B2B), building their judgment so they can make brand-right calls independently, not just execute a brief.
  • Distribute workload and priorities across the writing team as it grows, so no single writer is the bottleneck for an entire audience.
  • Write and edit personally where the brand's voice is most exposed: brand manifestos, executive thought leadership, and campaign centerpieces.
  • Partner with the Sr. Director, Brand & Experience and Product Marketing to translate brand strategy and positioning into copy standards the team can execute against, and serve as their delegate on voice/copy decisions when needed.
  • Operate as the cross-functional owner that other teams (Product Marketing, BD/Sales, and campaign owners, including brand and social content) route content through for a final voice and coherence check, without needing direct authority over their teams to make that work.
  • Review and elevate the team's work before it ships: the difference between technically on-brief and sounding like Twin.
  • A shared creative remit with the design leadership counterpart (Senior Design Creative/ACD), and weigh in on the visual system, not just the words, so copy and design ship as one holistic voice, one look and feel, not two separate reviews.
  • Build repeatable systems (style guides, review workflows, onboarding for new writers) so quality doesn't depend on any one person's memory.
  • Other duties as assigned

Qualifications

  • 7+ years in copywriting or content strategy, including experience leading or mentoring other writers — with a meaningful percentage of that in healthcare, health tech, or another complex, regulated buyer environment (benefits, fintech, etc.), where you've had to write with the support and approval of a clinical/legal review
  • A portfolio that shows real range — consumer/emotional writing and B2B/executive writing
  • Experience translating brand strategy and voice guidelines into a working system a team can execute against, not just a personal style.
  • Comfortable as both a working writer and a people leader — this role edits and writes, it doesn't only manage.
  • Strong judgment on when to hold the line on brand voice and when to flex for audience or channel.
  • Experience driving alignment and quality across teams you don't directly manage — getting Product Marketing, BD, and campaign owners to route content through you without it feeling like a bottleneck.
  • Experience partnering cross-functionally with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content.
  • Comfortable operating as a leadership-team delegate — able to represent brand voice decisions on someone else's behalf, not just your own work.
  • Bonus Skills
  • Experience building or running a formal brand voice/style guide.
  • Executive ghostwriting or founder-voice experience.
  • Familiarity with claims/clinical review processes in a regulated industry.
  • Experience mentoring writers from junior to senior levels.
  • This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits

The compensation range for this position is $190,000 - $205,000 annually.

Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

  • A competitive compensation package in line with leading technology companies
  • A remote and accomplished global team
  • Opportunity for equity participation
  • Unlimited vacation with manager approval
  • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
  • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
  • 401k retirement savings plan

Salary range for US jobs

US Salary Range

$190,000—$205,000 USD

We have been made aware of fraudulent interview requests being sent using the Twin Health's name. All communications will come from official Twin Health channels and a twinhealth.com email address. We will never ask you to complete a text interview or request financial details during the interview process.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Twin Health's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Twin Health's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Twin Health's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.