The posting
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Our core values of Authenticity, Boldness, Creativity, Connection, Drive, and Insight are the essence of our people, making UMG a renowned company in the music industry.
Role Summary
Develop creative marketing plans & strategy for Artists, in-line with the Domestic Department objectives.
About the role:
- Strategizing and executing marketing campaigns
- Forecast marketing campaign and KPI’s
- Identifying target audiences and devising campaigns that engage inform, and motivates
- Building Artists awareness and positioning
- Collaborate with department heads to ensure effective implementation of marketing plans
- Develop and execute marketing budgets, evaluates results through KPI’s
- Directing, planning and coordinating marketing efforts.
- Understanding and developing budgets, including expenditures, research and development appropriations, and profit-loss projections.
- Develops different online and traditional marketing approaches to generate sales and artist exposure
- Delegate print publicity for domestic releases and projects; writing press releases and bios for artists
- Identifies potential business partners and potential products viable to such partners
- Keep up-to-date latest trends and best practices in marketing
- Planning and implementing promotional campaigns
- Delegate online and print marketing campaigns.
- Maintain effective communications to ensure that all relevant departments are kept informed of marketing objectives.
- Delegate social media, public relation efforts, and content marketing.
Desirable Traits:
- Degree in Music Marketing, Marketing or equivalent
- 5 years of work experience with at least 2 years of supervisory experience
- Broad knowledge in the current music landscape and market trends
- Huge passion for music and appreciation for music culture
- Creative, innovative, detail-oriented, and resourceful. Must be able to prioritize and multi-task
- Knowledgeable of domestic, international, and digital marketplaces and how are they evolving
- Ability to work under pressure
- Ability to develop relations with people in the music business
- Planning and organizing skills
- Fluency in English (written and oral)
- Candidate should be creative, innovative, detail-oriented, and resourceful. Must be able to prioritize and multi-task
- Knowledgeable of domestic, international, and digital marketplaces and how are they evolving
Interested? Please follow the link to submit your application today! Note: Only shortlisted applicants will be contacted.
About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.
Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.
