Brand Manager - Consumer & Supply Chain

The posting

The Brand Manager - Consumer & Supply Chain will lead the marketing agenda for Uniphar Wholesale, Supply Chain and selected consumer brands. The role will drive B2B customer growth and brand reputation across pharmacy networks, healthcare providers, distributors and technology customers, while also managing the digital and social media agenda for consumer brands including AYA, Dr Hauschka, Kit & Kaboodle and future own-brand initiatives.

Working closely with Commercial, Wholesale, Sales, Product, Technology, Creative & Design, HR and Operations teams, the role will translate business priorities into integrated brand, PR, content, social, digital and customer engagement programmes that deliver measurable commercial outcomes.

Key Responsibilities

· Work alongside the Marketing Manager and Head of Retail & SC to develop annual strategic brand and marketing plans across Uniphar Wholesale, Supply Chain and priority consumer brands, while holding autonomy for the execution and delivery of agreed elements of those plans.

· Lead integrated B2B marketing programmes targeting independent pharmacy owners, pharmacy groups, networks, healthcare providers, distributors and technology customers.

· Develop positioning, messaging and value propositions for products, services, technology platforms and strategic business initiatives.

· Drive customer acquisition, retention, engagement and advocacy through targeted campaigns, CRM, content, events, trade communications and sales enablement.

· Lead product, service and technology launches from insight and proposition development through campaign execution and evaluation.

· Support growth of consumer brands including AYA through clear brand planning, omnichannel campaigns, NPD support and commercial activation.

· Own the social media and digital marketing strategy for consumer brands, ensuring activity supports brand growth, community engagement, customer acquisition and conversion, with support from a Marketing Executive on social media content management and day-to-day execution.

· Oversee consumer social channels, content calendars, paid and organic activity, influencer or creator partnerships, community management and campaign reporting.

· Ensure B2B digital channels, including LinkedIn, email, web content, webinars and lead-generation activity, are aligned to commercial priorities and customer journeys.

· Lead content development across B2B and consumer audiences, including thought leadership, case studies, customer stories, campaign assets and always-on digital content.

· Lead PR and communications activity, writing and approving press releases, articles, statements, newsletters and trade communications that protect and enhance brand reputation.

· Use performance data, customer insight and market trends to optimise channel investment, content effectiveness and return on marketing spend.

· Manage annual budgets, agencies, media partners and specialist suppliers, ensuring appropriate governance and commercial value.

· Build strong cross-functional relationships and align Marketing, Commercial, Sales, Technology, Product, Operations and Customer teams around shared priorities.

· Ensure all communications and campaigns meet brand, regulatory, data protection and pharmaceutical governance requirements where applicable.

Digital and Social Leadership

· Set the digital and social direction for AYA and other consumer brands, balancing long-term brand building with commercial activation.

· Lead integrated channel planning across social media, paid digital, CRM, websites, search, content partnerships and retail touchpoints.

· Work in partnership with the supporting Marketing Executive on day-to-day social content and community management, while retaining accountability for strategy, briefs, priorities and quality.

· From January, bring AYA’s organic TikTok and Instagram channels back in-house, supported by the Marketing Executive.

· Develop content for AYA’s own channels and bespoke content for key retail partners, working with the agency and design team.

· Give the Marketing Executive exposure to paid media, reporting and brand ambassador management.

· Establish clear channel KPIs and use analytics to improve reach, engagement, traffic, conversion and customer value.

· Identify opportunities to bring more social media management and content development in-house while retaining external specialists where they add genuine reach or expertise.

· Encourage responsible use of Microsoft Copilot, Canva and other AI-enabled tools to improve research, planning, content adaptation, asset versioning and workflow efficiency, while protecting brand integrity, accuracy and governance.

Matrix Working & Cross-Functional Leadership

· Provide clear briefs, priorities, day-to-day direction and constructive feedback to the supporting Marketing Executive within a matrix working arrangement; formal people management remains with the Executive’s line manager in the Retail team.

· Agree priorities and resource requirements with the Marketing Manager and the Marketing Executive’s Retail line manager, ensuring support is focused on the highest-value B2B, consumer, social and digital activity.

· Build a collaborative, commercially focused cross-team way of working with clear accountability, effective handovers and high standards of delivery.

Experience and Qualifications

· 5+ years of marketing experience, including strong B2B marketing responsibility and experience operating at Brand Manager level or equivalent.

· Proven experience developing and executing strategic brand and marketing plans across multiple channels.

· Strong digital and social media experience, including channel strategy, content planning, paid and organic activity, campaign optimisation and performance reporting.

· Demonstrable commercial acumen and experience supporting customer acquisition, retention, product adoption or revenue growth.

· Experience leading integrated launches and cross-functional projects involving Commercial, Sales, Product, Technology or Operations teams.

· Experience managing budgets, agencies, media partners and external suppliers.

· Strong analytical capability, with the ability to translate insight and performance data into clear actions and recommendations.

· Excellent writing and editing skills, with proven ability to craft clear, compelling PR, communications and press materials for B2B, trade and consumer audiences.

· Excellent communication, influencing, presentation and stakeholder management skills.

· A relevant degree or professional qualification in Marketing, Business or a related discipline.

Technical Skills

· Strong working knowledge of social media platforms, digital media, CRM, email marketing, website content and analytics tools.

· Confident user of Microsoft Office, particularly PowerPoint and Excel, for planning, commercial analysis and executive communication.

· Experience using Microsoft Copilot, Canva or comparable AI-enabled and content-production tools to improve quality, speed and efficiency.

· Understanding of campaign measurement, attribution, lead generation, customer journeys and marketing ROI.

· Knowledge of content governance, brand management, data protection and regulated marketing environments.

Desirable Experience

· Pharmaceutical, healthcare, pharmacy or regulated-sector experience.

· Wholesale, distribution, healthcare technology or B2B services marketing.

· Experience marketing to pharmacy networks, independent business owners, healthcare providers or professional audiences.

· Consumer healthcare, FMCG, retail or own-brand marketing experience.

· Experience with CRM journeys, customer lifecycle planning, loyalty or marketing automation.

· Experience managing creators, influencers, social communities or content-production partners.

Core Behaviours

· Commercially minded and able to connect brand and marketing decisions to customer and business outcomes.

· Proactive self-starter who identifies growth opportunities and takes ownership of delivery.

· Comfortable balancing strategic planning with hands-on campaign and channel management.

· Collaborative and influential, with the ability to align multiple stakeholders around clear decisions.

· Digitally curious and committed to adopting new tools and ways of working responsibly.

· Highly organised, analytical and focused on measurable impact.

Measures of Success

· Growth in B2B customer acquisition, retention, engagement and adoption of priority products, services or technology platforms.

· Stronger awareness and perception of Uniphar Wholesale and Supply Chain among pharmacy and healthcare audiences.

· Growth of AYA and other priority consumer brands against agreed brand and commercial objectives.

· Improved social and digital performance across reach, engagement, traffic, leads, conversion and campaign efficiency.

· Consistent, high-quality content and channel execution across B2B and consumer audiences.

· Improved campaign effectiveness and return on marketing investment.

· Reduced reliance on external support for recurring social media management and content production where it is efficient to bring work in-house.

· Effective use of matrix Marketing Executive support, demonstrated through clear briefs, agreed priorities, strong delivery and constructive cross-team working.