The posting
What success looks like in this role:
Industry Marketing Sr. Analyst/P3 Location: Remote US
Curiosity, creativity, and a spirited drive to grow awareness among key industries are at the heart of this role. Unisys is a global technology solutions company focused on delivering high-performance, security-centric solutions that improve how people live and work. As an Industry Marketing Senior Analyst, you will help shape success by turning bold ideas into measurable outcomes for our business.
In this role, you will join an innovative, globally diverse marketing team that pushes the boundaries of what is possible, leverages cutting-edge technologies, and collaborates closely across functions to solve complex business challenges. You will have the opportunity to deepen your expertise, expand your skills, and see the impact of your work on pipeline, revenue, and brand.
Our people are at the forefront of everything we do—driving client success, contributing to our communities, and making the world more secure. If you believe in better outcomes and better lives, we would love for you to join us.
Role overview
As an Industry Marketing Senior Analyst reporting to the Industry Marketing Lead, you will work alongside her as well as collaborate across marketing teams and business unit stakeholders to help execute, manage and report on Unisys marketing efforts targeting our Tier 1 and Tier 2 industries.
You will assist in bringing to life Unisys go-to-market (GTM) programs that help drive and achieve short- and long-term goals. You will connect with counterparts across marketing teams to help develop and execute industry events, industry-focused research, client stories and other forms of content, digital demand-generation campaigns, webpage development and updates, media and analyst initiatives, sales-enablement tools and training for our internal audiences.
The ideal candidate will be organized, able to manage multiple projects in tandem, eager to learn, energetic and creative, and preferably have marketing experience in the B2B, high-tech space. If this sounds like you, and you are passionate about taking ownership and driving business results that matter, come join our team.
Role summary
Unisys positions itself as a global technology company focused on helping organizations reimagine the status quo through collaboration, curiosity, and accountability. Its industry focus highlights client stories, thought leadership, industry forums, and solution-led experiences across themes like AI, cloud, workplace modernization, security, and intelligent operations. This role should translate that market story into programs that create demand and deepen client relationships.
Core responsibilities
- Help manage industry marketing programs to include tracking budgets, program progress, KPIs, analyzing and building reports.
- Partner with solution marketing, field marketing, sales teams, communications teams, and business leaders when necessary to facilitate industry marketing deliverables.
- Support industry content and asset development, as well as digital campaign timelines and lifecycles. This includes working with the Content Development team, Digital Advertising team and other marketing members to ensure industry campaigns, and campaigns that involve industry aspects, are successful.
- Partner with Content Development and its client stories lead to maintain an active list and high visibility into the production of industry-specific client stories and related activations.
- Coordinate industry events, in collaboration with Event Planner and other stakeholders, and help manage overall industry event calendar; Support the end-to-end event planning and reporting processes as needed.
- Collaborate with Content Development, BU and Digital marketing teams to manage Industry webpage inventory, develop new pages and update page content to ensure ideal user experience and industry relevance. Assist with regular reporting on webpage performance.
- Assist with media relations and industry analyst initiatives, sales-enablement tools, internal training materials and internal communications as necessary.
What success looks like in this role:
The Industry Marketing Senior Analyst supports the strategy, planning, execution, and performance measurement of industry marketing programs that build brand awareness, engage target accounts, and generate qualified pipeline for Unisys. The role aligns with Unisys’s emphasis on collaboration, ownership, agility, and experimentation, and a successful candidate will embody these characteristics.
You will be successful in this role if you have:
- Undergraduate degree in marketing, business, or a related field, plus 3 to 5 years of integrated marketing and experience in a B2B technology environment.
- Proven success planning and executing marketing programs that support demand generation and pipeline growth.
- Experience working across virtual teams and navigating complex, stakeholder groups.
- Strong project management skills with the ability to manage multiple deadlines and priorities.
- Familiarity with content development, digital marketing, workflow and project management tools, and marketing measurement practices.
- Excellent communication, presentation, and program management skills.
- Strategic thinker with a hands-on approach to execution.
- Experience supporting enterprise technology, services, or global solution-based marketing.
- Background B2B integrated marketing program execution and measurement.
- Experience developing industry content and narratives tied to business outcomes.
- Familiarity with, or willingness to learn, analyzing data to optimize marketing programs
- Highly organized with a proactive, “can do” attitude and the ability to manage multiple programs and events in a fast-paced environment.
- Experience with marketing and sales automation platforms such as Salesforce.com, and comfort working with data to inform decisions.
- Knowledge of social media, digital marketing, and integrated program best practices.
- Experience working with external agencies and partners (e.g., event, telemarketing, advertising, and digital).
Benefits
Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more! We’re committed to supporting work-life balance and investing in your future success.
Video Interview
At Unisys, we incorporate video interviews as a key part of our hiring process. This allows us to get to know you better and provide a more engaging and convenient interview experience. We appreciate your understanding and look forward to connecting with you virtually!
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This role may require access to export-controlled commodities and technology. Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.
This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at [email protected] or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys’ EEO commitment here.
