The posting
Digital Product Strategy | Web Technology | Growth & Innovation Company: LocaliQ, powered by the USA TODAY NetworkLocation: RemoteCompensation: $112,000 annually About the Role We are seeking a strategic, hands-on Director of Web Strategy and Growth to lead the evolution of our digital experiences, platforms, and technology into powerful drivers of customer engagement, conversion, and revenue growth. This is an opportunity for a digital leader who thinks beyond traditional website management. You'll own the strategy, roadmap, technology, and performance of our web ecosystem while identifying new ways to create value through product development, interactive tools, personalization, and AI-enabled experiences. You'll lead a small team of web developers, translating business priorities into actionable development plans, setting clear expectations, and ensuring projects move forward with focus, accountability, and speed. Working closely with leadership and cross-functional partners, you'll balance immediate business needs with a longer-term vision for how our digital experiences can become smarter, more personalized, and more impactful. The ideal candidate brings a strong combination of digital product thinking, technical knowledge, growth strategy, and people leadership. You know how to connect technology investments to business outcomes, turn customer insights into meaningful improvements, and guide a development team through complex projects and competing priorities. Why This Role Stands Out
Strategic ownership: Lead the direction, roadmap, and ongoing evolution of a company's digital ecosystem, with a direct connection to business growth and revenue.
Build what's next: Help move beyond traditional website maintenance toward product development, interactive tools, personalized experiences, and AI-enabled solutions.
Lead and influence: Manage a small, talented development team while working directly with leadership to prioritize initiatives and deliver meaningful results.
Technology and innovation: Influence platform decisions, technology investments, and the tools that shape our digital capabilities.
Visible business impact: Drive measurable improvements in customer acquisition, engagement, conversion, and overall digital performance.
Room to make an impact: Step into a leadership role where your ideas, decisions, and ability to execute will have a meaningful influence on the future of our digital experiences.
What You Will Do
Own digital strategy and roadmap. Lead the strategy, priorities, performance, and ongoing evolution of our websites, digital platforms, and customer-facing experiences.
Lead and develop the web development team. Provide day-to-day direction, assign priorities, balance workloads, and establish clear accountability to keep projects moving and deliverables on track.
Drive product development. Identify opportunities to develop new digital tools, interactive experiences, and customer-facing solutions that create value beyond traditional website functionality.
Optimize the customer journey. Improve end-to-end digital experiences across websites, landing pages, forms, tools, and other touchpoints to increase engagement, conversion, and revenue.
Use data to drive decisions. Leverage analytics, customer insights, experimentation, and performance metrics to identify opportunities, measure results, and continuously improve digital experiences.
Shape future technology capabilities. Explore and implement opportunities involving AI, personalization, automation, and data-driven experiences to create smarter and more relevant customer journeys.
Manage the technology ecosystem. Evaluate and oversee web platforms, analytics, CRM integrations, marketing technology, vendors, and other tools to ensure technology investments support business objectives.
Partner across the organization. Collaborate with leadership, Marketing, Sales, Product, and technical teams to understand business needs, prioritize opportunities, and deliver scalable solutions.
Manage project execution. Establish realistic development timelines, assess resource requirements, manage competing priorities, and ensure projects are delivered efficiently and to a high standard.
Balance strategy with execution. Stay close to the technical details, step in to troubleshoot challenges when needed, and help the team navigate complex projects and changing priorities.
Qualifications
5+ years of experience in digital product management, web strategy, growth marketing, digital experience, or a related field, preferably within a B2B marketing or technology environment.
Experience leading web development teams, technical professionals, or digital product teams, with the ability to establish priorities, manage workloads, and hold team members accountable.
Hands-on knowledge of modern web platforms, including WordPress and Google Analytics, with experience evaluating, managing, and making decisions about digital technology and marketing platforms.
Experience with conversion rate optimization, A/B testing, analytics, CRM, marketing technology, and digital performance measurement.
Strong product mindset, with experience owning a digital roadmap, identifying customer needs, prioritizing development opportunities, and driving continuous improvement.
Demonstrated ability to connect digital initiatives to measurable business outcomes, such as increased conversions, qualified leads, customer acquisition, engagement, or revenue growth.
Experience managing technology vendors, platform selection, budgets, contracts, and technology investments preferred.
Familiarity with AI-enabled solutions, personalization, interactive tools, automation, or data-driven digital experiences is a plus.
Strong project management skills, including the ability to estimate development effort, manage timelines, allocate resources, and keep complex initiatives moving.
Excellent communication, collaboration, problem-solving, and decision-making skills.
A balance of strategic thinking and hands-on execution, with the ability to move quickly, adapt to changing priorities, and deliver results in a fast-paced environment.
Benefits
Fully remote work flexibility
Competitive compensation
Generous PTO with Paid Company Holidays
401(k) with company match
Comprehensive health, dental, and vision coverage
Structured onboarding and training
Ongoing coaching and professional development
Access to industry-leading tools and resources
Collaborative environment with opportunities to influence business strategy and innovation
Who Thrives Here Someone who is equal parts strategic thinker, technology enthusiast, and hands-on leader will thrive in this role. You enjoy solving complex problems, developing new ideas, and turning business objectives into actionable plans. You're comfortable leading technical talent, making decisions about technology and resources, and keeping a small team focused on delivering results. Most importantly, you see digital experiences as products that should continually evolve, improve, and create measurable value for customers and the business. Lead the technology, products, and digital experiences that will shape what's next. Apply Today. The annualized base salary for this role will range between $79,200 and $162,000. Variable incentive compensation, including commissions, is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
