Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 3 days ago

Director, Acquisition

USA TODAY Co.94 open roles

Where
United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, AcquisitionUSA TODAY Co. · United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on USA TODAY Co.'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. USA TODAY Co. postings stay open a median of 20 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 3 days ago

USA TODAY Co. median: 20 days open

The posting

Purpose Own acquisition performance across paywall, onsite, email, paid, social, lead generation and other prospecting channels, with accountability for new starts, acquisition revenue, CAC, ROI and scalable AI-informed growth strategies. About the role You'll own how USA TODAY and the USA TODAY Network win new subscribers. As Director, Acquisition, you're accountable for new starts, acquisition revenue, CAC and ROI across paywall, onsite, email, paid, social, lead generation and other prospecting channels. You'll set the strategy, run a disciplined test roadmap and use AI to spot what's working sooner and act on it faster. What you'll do

Set acquisition strategy across channels, audiences, offers, messaging and journeys, with every initiative tied to subscriber and revenue targets. Own paywall and acquisition marketing strategy, partnering with Optimization on a test roadmap for offers, messaging, layouts, journeys and audience targeting. Build dynamic, scalable acquisition frameworks and templates that personalize by segment, product, market and channel. Use AI to analyze results, detect performance anomalies, synthesize market and competitor research, draft strategic one-pagers and shape creative direction. Partner with Product, Pricing, FP&A, Audience, Production and Analytics to forecast performance, prioritize work and resolve revenue dependencies. Lead weekly, monthly and ad hoc acquisition readouts that turn performance insights into clear actions. Build, coach and grow a team of acquisition marketers.

How we'll measure success

New subscriber starts and acquisition revenue CAC, ROI, payback, conversion rate, lead quality and funnel performance Experiment velocity, win rate and business impact of acquisition tests Speed and quality of AI-supported insights, competitive analysis, reporting and creative recommendations

What you'll bring

8+ years in acquisition, growth or performance marketing, including 3+ years owning results for a subscription or direct-to-consumer business. Direct accountability for acquisition targets such as new starts, revenue, CAC, ROI and payback. Deep experience with paywall, onsite conversion or checkout optimization, backed by a structured experimentation program (test design, A/B and multivariate testing, statistical rigor). Strong command of acquisition unit economics and forecasting, including partnering with FP&A on targets and variance. Fluency with web and marketing analytics tools such as Google Analytics and comfort working directly in the data. Regular, practical use of generative AI for analysis, research synthesis and content development, with examples you can walk us through. The ability to present performance to senior leaders clearly and turn it into decisions. Bachelor's degree or equivalent experience.

Nice to have

News, media or digital subscription experience Hands-on experience with paywall, experimentation and personalization platforms Ownership of paid media, SEO or lead generation programs Offer and price testing experience People leadership experience

#LI-REMOTE #LI-NR2 The annualized base salary for this role will range between $130,000 and $140,000. Variable incentive compensation, including commissions, is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, education level, location, and union representation, if applicable

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against USA TODAY Co.'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on USA TODAY Co.'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    USA TODAY Co.'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.