The posting
Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.
We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.
The Opportunity
We’re seeking a dedicated Creative Product Marketing Strategy Lead to support our P&C insurance business. The CPM team brings together creative specialists and strategists to develop campaign concepts and assets across marketing channels that differentiate USAA products and advance product acquisition goals.
Partnering with CPM colleagues across marketing channels, the CPM Strategy Lead guides creative strategy for paid and owned channels translating audience, product, channel, performance, and research insights into cohesive creative and messaging strategies that drive acquisition outcomes.
The CPM Strategy Lead also ensures creative is on brief and delivered on time, champions excellence in ideation, execution, and production. The role translates quantitative and qualitative research and learnings into actionable creative and messaging recommendations, while building collaborative relationships with team members and partners across USAA.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, and Tampa, FL.
Relocation assistance is not available for this position.
What you'll do:
- Leads the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.
- Advance knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.
- Provides input into management on the creative marketing budget and partners with external agencies ensuring that business objectives are achieved efficiently.
- Explores innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.
- Advocates for the future strategy and growth plans for all products in the purview.
- Participates or may lead the agile marketing process.
- Leads the process and timeline for delivering integrated marketing plans from business review through activation and optimization.
- Deep understanding of the Integrated Marketing Communications Plan (IMCP); leads the development of the activation (creative) briefs.
- Provides input into the development of the Brand Strategic Positioning.
- Knowledge in product related regulations, and risk and compliance requirements.
- Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.
- Provides coaching and training to team members.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
- Bachelor's degree; OR 4 years of relevant education and/or experience.
- 8 years of relevant work experience, including hands-on experience in developing and managing creatives.
- Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
- Strong business acumen in the areas of business operations, industry practices and emerging trends.
- Ability to develop a creative product strategy - ability to develop a look-and-feel for fin serv products.
- Ability to create test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights.
- Extensive experience in Product Marketing, including understanding of specific laws and rules that govern consumer products.
- Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
- Strong analytical skills with the ability to analyze and evaluate information.
- Ability to exercise sound judgment by using information and knowledge to make timely, effective decisions.
- Ability to work independently and with minimal supervision.
- Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.
What sets you apart:
- Agency experience.
- Extensive experience developing insight-led creative and messaging solutions that address business challenges and drive acquisition outcomes.
- Experience building cohesive creative strategies across paid and owned channels and roadmaps that support continuous improvement through rigorous testing and learning.
- Experience identifying knowledge gaps leveraging quantitative and qualitative research to define opportunities and inform creative strategy.
- Strong proficiency in using performance data and full-funnel KPIs to assess success and guide creative decisions and future marketing strategy.
- Experience translating customer, product, and messaging research into executive-level insights and actionable guidance for channel and creative execution.
- Enjoys cross-functional collaboration to improve business results.
- Background in financial services or insurance.
Compensation range: The salary range for this position is: $103,450- $197,730.
USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
