Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 10 days ago

Manager of Digital Experience and Analytics

utampa27 open roles

Where
Tampa
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowManager of Digital Experience and Analyticsutampa · Tampa

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on utampa's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

9.0% of postings close within 7 days. Measured by our own scanner across the market. utampa postings stay open a median of 4 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.9%3 days
  3. 9.0%7 days
  4. 15.5%14 days
  5. 34.0%30 days
This job: posted 10 days ago

utampa median: 4 days open

The posting

If you are a current University of Tampa student, please search for and apply to student jobs here via Workday. Job applications for current students will not be considered if submitted through the external career center.

Position Details

The Manager of Digital Experience and Analytics leads the University’s public-facing digital experience through web governance, analytics, user experience, accessibility, and continuous improvement initiatives. The role translates strategic priorities into measurable digital solutions that enhance website performance, audience engagement, and institutional goals.

Key Responsibilities

Digital Experience Strategy and Roadmap

  • Lead day-to-day management and continuous improvement of UTampa's public-facing websites and digital properties.
  • Translate strategic priorities into digital roadmaps, implementation plans, and website enhancement recommendations.
  • Evaluate and prioritize digital initiatives based on audience needs, performance data, institutional goals, and available resources.
  • Recommend website, navigation, and user experience improvements to support engagement and organizational objectives.
  • Escalate major strategic, governance, or resource decisions to the Director of Content Strategy.

Analytics, Measurement and Reporting

  • Lead website analytics, reporting, and performance measurement activities.
  • Develop and maintain KPIs, dashboards, reporting frameworks, and performance reviews.
  • Analyze audience behavior and digital performance data to identify trends, opportunities, and improvement areas.
  • Provide recommendations to improve website effectiveness, content performance, user experience, accessibility, and search visibility.
  • Promote data-informed decision-making across Marketing and Communications.

User Experience, Audience Research and Information Architecture

  • Lead recommendations for website usability, information architecture, navigation, and audience pathways.
  • Utilize analytics, audience research, and usability findings to improve digital experiences.
  • Evaluate website initiatives for usability, accessibility, discoverability, and conversion effectiveness.
  • Apply user-centered design principles to improve website structure and functionality.
  • Partner with content and technical stakeholders to enhance audience experience and content organization.

Search, Discoverability and Content Performance

  • Lead search optimization and discoverability efforts for priority digital content and webpages.
  • Analyze search data and performance trends to identify content and website improvement opportunities.
  • Recommend search priorities and optimization strategies aligned with institutional goals.
  • Partner with content stakeholders to improve search visibility, content structure, and audience engagement.
  • Monitor and report on organic search performance and recommend continuous improvements.

Accessibility Strategy and Web Quality

  • Lead accessibility initiatives for assigned digital properties and support compliance with University accessibility standards.
  • Supervise accessibility assessment, remediation, quality assurance, and continuous improvement activities.
  • Establish accessibility priorities and recommend solutions based on audience impact, institutional risk, and available resources.
  • Collaborate with campus partners and vendors to address accessibility concerns and support compliance efforts.
  • Monitor accessibility standards and recommend improvements to University web practices.

Web Governance and Continuous Improvement

  • Develop and maintain web governance standards, workflows, policies, and quality controls.
  • Establish and communicate best practices for accessibility, usability, search, and digital content quality.
  • Identify process improvement opportunities that enhance consistency, efficiency, and user experience.
  • Provide guidance and consultation to campus partners regarding web standards and digital best practices.
  • Evaluate and improve governance processes, documentation, and support services.

Adobe Experience Manager and Web Production

  • Oversee website production standards and publishing practices within Adobe Experience Manager (AEM).
  • Maintain hands-on proficiency in AEM and provide support for website maintenance, priority projects, and urgent publishing needs.
  • Review website components and page structures for accessibility, usability, and content quality.
  • Partner with Information Technology and Security on platform functionality, enhancements, and technical support.
  • Ensure continuity of critical web publishing functions through documentation, training, and backup support.

Team Leadership and Development

  • Supervise, coach, and develop the Digital Accessibility and Web Experience Specialist and assigned student employees.
  • Establish priorities, performance expectations, and professional development goals.
  • Manage workload and resource allocation to support departmental priorities.
  • Foster a collaborative, accountable, and service-oriented team culture.
  • Promote cross-training and knowledge sharing to ensure continuity of critical functions.

Campus and Technology Partnerships

  • Serve as the primary operational liaison between Marketing and Communications and Information Technology and Security for website-related initiatives.
  • Build and maintain collaborative relationships with campus stakeholders and partners.
  • Provide consultation on digital experience, analytics, accessibility, UX, and web governance best practices.
  • Support training, communication, and documentation for web contributors.
  • Translate technical and analytical information into actionable recommendations for stakeholders.

Vendors, Platforms and Emerging Capabilities

  • Serve as a functional partner for vendors and platforms supporting digital experience, analytics, accessibility, and search optimization.
  • Assist with evaluating vendor services, digital tools, and platform improvements.
  • Monitor emerging technologies, digital trends, and best practices.
  • Develop recommendations and business cases for new tools, enhancements, and digital investments.
  • Assess opportunities for innovation based on institutional value, audience impact, cost, and risk.

Required Qualifications

  • Bachelor’s degree in communications, marketing, digital media, information science, web design, data analytics, user experience or a related field; or an equivalent combination of education and relevant professional experience.
  • Seven or more years of progressively responsible professional experience in digital communications, web strategy, digital analytics, user experience, web production, content management, accessibility, SEO or a related field.

Experience

  • Experience using analytics and performance data to improve digital experiences.
  • Experience creating dashboards, reports, and recommendations for stakeholders.
  • Proficiency with analytics, content management, and SEO platforms (e.g., GA4, AEM, BrightEdge).
  • Knowledge of UX, accessibility, information architecture, and content quality best practices.
  • Experience supporting website enhancements, redesigns, or content migrations.
  • Experience leading projects and collaborating with technical and nontechnical stakeholders.
  • Experience supervising, mentoring, or directing staff, students, vendors, or project teams.

Preferred Qualifications

  • Experience in higher education or another complex organization.
  • Advanced experience with analytics and visualization tools (e.g., GA4, Looker Studio, Tableau).
  • Experience with accessibility, search, and user experience platforms.
  • Experience leading digital reporting, performance reviews, or usability research initiatives.
  • Training or certification in web accessibility.
  • Experience developing training materials, standards, or resources for web contributors.
  • Experience managing student employees or early-career digital professionals.
  • Familiarity with vendor accessibility documentation, including VPATs.

Work Schedule Monday through Friday from 8:30 a.m. to 5:00 p.m. Summer: Monday through Thursday from 8:00 a.m. to 5:30 p.m.

The University of Tampa offers great benefits, including:

  • Free Tuition
  • Generous paid leave
  • Wellness initiatives
  • 100% Employer-Funded Health Reimbursement Account
  • 100% Employer-Paid Short & Long Term Disability Insurance
  • 100% Employer-Funded Employee Assistance Program
  • Discounted On-Campus Dining Meal Plans
  • Free On-Campus Parking
  • Access to Campus Amenities (pool, library, campus events, and more)
  • Fitness Center
  • Pet Insurance
  • Flexible Spending Accounts
  • And more

Submission Guidelines

To receive full consideration for employment with The University of Tampa, please be sure to submit/upload required documents for this position at time of application submission. Required documents should be submitted in the attachment box at the bottom of the "My Experience" page of the application before continuing through the application.

Background Check Requirements

Finalists may be required to submit to a criminal background check. Some positions may also require a motor vehicle report and/or a credit report.

Additional Information

This description is intended to be generic in nature. It is not to determine specific duties and responsibilities for any particular position. Essential functions and overtime eligibility may vary based on the specific task assigned to the position.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against utampa's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on utampa's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    utampa's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.