The posting
Job Overview
You will be responsible for planning, creating, executing, and optimizing B2B email marketing campaigns using Klaviyo.
The role combines email strategy, copywriting, campaign execution, audience segmentation, automation, testing, and performance analysis. You should understand how to communicate technology and business value clearly without making emails feel overly promotional or generic.
You will work closely with the marketing, content, SEO, sales, and product teams to develop email campaigns aligned with Uvation's business objectives.
Key Responsibilities
- Plan and execute B2B email marketing campaigns from concept through deployment and reporting.
- Build and manage email campaigns and automated flows in Klaviyo.
- Develop email campaigns for prospects, leads, customers, partners, and other relevant audiences.
- Write clear, engaging, and conversion-focused email copy.
- Develop lead-nurturing and email sequences based on audience stage, behavior, and intent.
- Segment email audiences based on factors such as industry, engagement, interests, funnel stage, and customer profile.
- Create campaigns around Uvation's AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and services.
- Develop newsletters, product updates, educational campaigns, promotional campaigns, and thought-leadership emails.
- Work with the content team to repurpose long-form content, whitepapers, research, case studies, and other assets into email campaigns.
- Collaborate with sales teams on lead-nurturing and sales-support campaigns.
- Develop compelling subject lines, preview text, CTAs, and email messaging.
- Conduct A/B tests on subject lines, copy, CTAs, content structure, timing, and other campaign elements.
- Monitor campaign performance, including open rates, click-through rates, conversions, unsubscribe rates, engagement, and other relevant metrics.
- Analyze campaign results and identify opportunities for improvement.
- Maintain email lists, segmentation, campaign workflows, and data hygiene.
- Develop and optimize automated email journeys and lifecycle campaigns in Klaviyo.
- Check email rendering across major email clients and devices.
- Make basic HTML/CSS adjustments to email templates when required.
- Work with the marketing team to maintain consistent brand voice and messaging.
What We're Looking For
- Experience in B2B email marketing.
- Hands-on experience with Klaviyo.
- Excellent written English and strong email copywriting skills.
- Ability to write concise, engaging, and persuasive email copy.
- Understanding of B2B buying journeys and lead nurturing.
- Experience with audience segmentation and targeted email campaigns.
- Experience creating and managing automated email flows.
- Strong understanding of email marketing metrics and campaign performance.
- Ability to analyze campaign results and make data-driven improvements.
- Basic knowledge of HTML and CSS, with the ability to understand and make simple changes to email templates.
- Understanding of email formatting and responsive email design.
- Strong attention to detail, particularly around links, formatting, personalization, and rendering.
- Ability to understand technical products and communicate their value to business and technology audiences.
- Comfortable working independently in a remote environment.
- Strong collaboration skills with marketing, sales, content, and product teams.
- Native English-speaking candidates preferred/required.
Klaviyo Skills
The candidate should be comfortable working with Klaviyo for:
- Campaign creation and scheduling
- Automated flows
- Audience segmentation
- Lists and profiles
- Personalization
- Conditional logic
- A/B testing
- Email templates
- Campaign reporting
- Flow performance analysis
- Engagement-based targeting
- List hygiene
- Basic deliverability practices
HTML & Email Development
Basic HTML/CSS knowledge is required. The candidate should be able to:
- Understand the basic structure of an HTML email.
- Make simple edits to existing email templates.
- Modify text, links, buttons, images, spacing, and basic formatting.
- Identify and fix simple HTML formatting issues.
- Understand responsive email considerations.
- Review emails across different devices and email clients.
- Work with existing branded email templates without requiring a developer for routine changes.
This is not a front-end developer role. Strong email marketing skills are more important than advanced coding ability.
Preferred Qualifications
- Experience in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or another technical industry.
- Experience marketing to enterprise technology audiences.
- Experience creating sophisticated automated email sequences and nurture journeys.
- Familiarity with CRM and marketing automation systems.
- Basic understanding of SEO and content marketing.
- Experience working with sales teams on lead generation and lead nurturing.
- Experience using analytics to optimize email campaigns.
- Familiarity with AI-assisted marketing and content tools.
