The posting
Key Responsibilities
- Develop and implement marketing strategies to promote the school's educational programmes and strengthen brand awareness.
- Plan, manage and optimise digital marketing campaigns to generate quality leads and increase enquiries from prospective parents.
- Manage the school's social media platforms, including Xiaohongshu, WeChat and other relevant digital channels.
- Plan and create engaging marketing content, including social media posts, short videos, digital advertisements and promotional materials.
- Monitor and analyse marketing performance, including advertising costs, lead generation, campaign effectiveness and return on marketing investment.
- Conduct market research and competitor analysis to identify new marketing opportunities.
- Coordinate the preparation of brochures, presentations and other promotional materials.
- Plan and support education exhibitions, open houses, school events and promotional activities.
- Collaborate with the Sales and Admissions team to ensure effective lead generation and timely handover of enquiries.
- Maintain accurate marketing records and prepare weekly and monthly performance reports.
- Ensure all marketing communications are accurate, professional and aligned with the school's brand standards.
- Perform other marketing-related duties as assigned.



