App, Performance Marketing Analyst

📍 USA & Canada. Remote or in-person SF.

⏰ Working hours are PST

ABOUT VALID

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

THE ROLE

- A customer obsessed marketing strategist

- First in line to try the newest AI marketing tools

- Passionate about ad networks and performance marketing strategy

- Obsessed with discovering and tracking social media trends

- Customer obsessed (we put it in their twice on purpose!)

We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an analyst who can interface with the client to help set and execute user acquisition strategies.

RESPONSIBILITIES

- Own performance marketing account management for app clients.

- Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.

- Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.

- Own, ideate, and iterate on creative testing frameworks tailored to each app’s context.

- Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.

- Analyze campaign data using strong analytical skills and derive actionable insights to improve performance.

- Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.

- Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.

- Conduct A/B & multivariate testing to improve performance and generate insights.

REQUIRED QUALIFICATIONS

- 2–3 years of growth marketing or user acquisition experience

- 1–2 years of app performance marketing experience, primarily paid social UA (this will be tested)

- Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge

- Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)

- Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC

- Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV

- Able to multitask and prioritize effectively in a fast-paced environment

PREFERRED QUALIFICATIONS

- Industry Expertise: Actively learns and shares new industry insights

- Experience with consumer subscription apps

- Freemium model familiarity for subscription apps

- Understanding of user onboarding flows and paywall testing

- Adaptability to platform changes, including iOS and social media algorithms

WHAT YOU’LL BE GETTING

- Work on a global team with flexibility and a collaborative startup culture

- Annual company offsite - we gather in a new location each year to connect and celebrate

COMPENSATION RANGE

- Competitive salary based on experience and location

- Benefits: 401k, healthcare, FSA, lunch (for in-person days)

- Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.