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Open nowPosted 8 hours ago

Coordinador/a de Marketing - Rubro Inmobiliario

Validate Talent

Where
Las Condes, Santiago Metropolitan Region, Chile
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Your applicationOpen nowCoordinador/a de Marketing - Rubro InmobiliarioValidate Talent · Las Condes, Santiago Metropolitan Region, Chile

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The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 8 hours ago

The posting

Empresa privada con una trayectoria consolidada busca incorporar a un/a Coordinador/a de Marketing para liderar y ejecutar su estrategia integral de marketing, tanto en canales digitales como tradicionales. Esta posición será clave para fortalecer el posicionamiento de marca, impulsar la generación de oportunidades comerciales y asegurar una coordinación efectiva con los equipos de ventas. Se busca a una persona estratégica, autónoma y orientada a resultados, capaz de convertir ideas y análisis en acciones concretas.

PRINCIPALES FUNCIONES:

  • Diseñar, desarrollar e implementar el plan anual de marketing, alineado con los objetivos estratégicos y comerciales de la organización.
  • Gestionar y fortalecer la marca, asegurando un posicionamiento consistente en todos los canales y puntos de contacto.
  • Planificar y ejecutar campañas de marketing digital, incluyendo SEO, SEM, redes sociales, email marketing y generación de contenidos.
  • Coordinar acciones de marketing tradicional, como eventos, publicidad, alianzas y relaciones públicas.
  • Desarrollar campañas orientadas a la captación de clientes y generación de oportunidades comerciales.
  • Analizar tendencias de mercado, comportamiento de las audiencias y actividades de la competencia para identificar oportunidades.
  • Administrar el presupuesto de marketing, procurando la eficiencia del gasto y el retorno de la inversión.
  • Trabajar estrechamente con los equipos comerciales para mejorar la calidad de los leads, desarrollar materiales de apoyo y mantener mensajes consistentes.
  • Coordinar y desarrollar al equipo de marketing, promoviendo un entorno de colaboración, desempeño y crecimiento profesional.
  • Medir y reportar los resultados de las campañas mediante indicadores clave, incluyendo generación de leads, conversión, adquisición y retorno de la inversión.
  • Identificar e implementar herramientas tecnológicas que permitan automatizar y optimizar los procesos del área.

#LI-FI1

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