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Open nowFirst seen 5 days ago

Marketing Technology Owner

Valley National Bank181 open roles

Where
Morristown, NJ, USA
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Your applicationOpen nowMarketing Technology OwnerValley National Bank · Morristown, NJ, USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Valley National Bank's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Valley National Bank postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

Valley National Bank median: 2 days open

The posting

Responsibilities include but are not limited to:

  • Own the end-to-end MarTech vision, roadmap and platforms, defining how platforms work together across data, orchestration, personalization, and content.
  • Evaluate new technologies and enhancements; build business cases and ROI models and establish KPIs and measurement frameworks tied to business outcomes.
  • Maximize utilization and adoption of existing MarTech investments and drive optimization of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud and Adobe Experience Manager (AEM).
  • Partner with web and product teams to optimize end to end digital customer journeys across web, mobile, and owned digital channel, mapping and continuously refining customer journeys for key use cases.
  • Work with team to build and execute on a data driven conversion optimization program, leveraging experimentation and personalization tools.
  • Use Adobe Target to design, execute, and analyze A/B and multivariate tests across digital experiences.
  • Develop hypotheses grounded in customer insights, data, and business objectives and apply learnings from experimentation to scale winning experiences across channels.
  • Leverage CDP, data, and content platforms to deliver relevant, personalized experiences across the customer lifecycle.
  • Activate audiences and insights from Segment CDP and Snowflake to identify opportunities, inform journey orchestration and prioritize targeting.
  • Partner with Content and Digital teams to enable scalable personalization through Adobe Experience Manager.
  • Partner with Legal, Risk, Compliance, and InfoSec to ensure regulatory compliance and proper data usage, access controls, and governance standards.

Required Skills:

  • Strategic thinking with strong execution discipline.
  • Influential communicator across technical and non-technical teams.
  • Data-driven decision making skills.
  • Comfort navigating ambiguity and complex stakeholder environments.
  • Strong governance mindset balanced with marketing agility.
  • Hands-on ownership experience with enterprise MarTech platforms, including Adobe Target, Segment (or similar CDP), Snowflake (or cloud data warehouse), Salesforce CRM and/or Marketing Cloud and Adobe Experience Manager.
  • Strong understanding of customer data, identity, consent, and personalization.
  • Proven ability to translate business strategy into technical execution.
  • Experience managing vendors, budgets, and complex cross-functional initiatives.
  • Proven experience optimizing digital customer journeys and funnels in complex, multi channel environments.

Required Experience:

  • Bachelor's degree in Marketing or Marketing Technology discipline and a minimum of 7 years experience in marketing technology, digital marketing, or marketing operations in regulated industries.

Preferred Experience:

  • Background in data analytics or marketing performance measurement and experience in Banking.
  • Martech certifications (Adobe, Salesforce, Segment, Snowflake).
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One press. We do the rest.

  1. A CV for this posting

    Written against Valley National Bank's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Valley National Bank's form

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    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Valley National Bank's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

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  6. The interview in your calendar

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    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
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