The posting
Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.
The opportunity
At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.
We are proud of:
- The work we do and the innovation we drive
- Our values of share, care and dare
- Our borderless, global framework, which enables seamless collaboration
The role
Valtech is seeking a Senior Performance Media Manager, based in North Carolina, to lead digital-first media strategy and execution for complex client engagements. This role is ideal for someone who blends hands‑on activation expertise with strategic thinking and thrives in a consultative, fast‑evolving environment—including a strong curiosity and motivation to leverage AI-enabled tools and approaches to work smarter, faster, and more effectively.
Reporting to Paid Media leadership, this position plays a critical role in bridging strategy and execution—managing up by supporting media leads with insights, performance storytelling, and proactive recommendations, while managing down by guiding day-to-day planning, buying, and optimization across accounts. You’ll also provide omnichannel support across integrated programs, helping connect paid digital media with broader experience, creative, strategy, and analytics efforts.
You’ll be responsible for planning, activating, optimizing, and scaling performance-driven media programs across paid digital channels, while collaborating closely with strategy, creative, analytics, and client teams to ensure media is fully aligned with business objectives, customer experience goals, and continuously improved through data and intelligent automation.
You will thrive in this role if you are:
- A curious problem solver who challenges the status quo
- A collaborator who values teamwork and knowledge-sharing
- Excited by the intersection of technology, creativity and data
- Experienced in Agile methodologies and consulting (a plus)
Role responsibilities
Media Strategy & Planning
- Lead digital media planning across paid search, paid social, programmatic display, video, and emerging platforms.
- Translate client business objectives into full funnel, performance-driven media strategies.
- Develop audience-led plans leveraging insights, testing frameworks, and emerging AI-supported planning or forecasting tools.
- Present media plans, rationale, and performance insights to internal teams and clients with clarity and confidence.
- Evaluate media opportunities, negotiate rates/added value, and maintain strong relationships with vendors and platforms.
Media Buying & Activation
- Negotiate with digital media partners and platforms to evaluate opportunities, secure strong placements, and support campaign performance.
- Execute and oversee hands‑on campaign activation, optimization, and budget pacing across platforms such as Google, Meta, Amazon, TikTok, DV360, and/or The Trade Desk.
- Identify opportunities to test new channels, partners, formats, and betas, and AI-enabled capabilities where appropriate.
- Leverage automation, AI-driven bidding and targeting features within platforms to enhance speed, precision, and scalability.
- Collaborate with creative, account, and analytics teams to ensure cohesion across campaign deliverables.
Measurement & Optimization
- Own ongoing optimization, performance analysis, and insight development across channels.
- Partner with analytics and data teams to ensure accurate tracking, reporting, and attribution.
- Clearly communicate results and recommendations grounded in data and business impact.
- Utilize AI-supported analytics, modeling, or optimization tools to uncover patterns, inform recommendations, and accelerate decision-making.
Client Leadership
- Serve as a senior digital media POC for clients, providing day-to-day strategic guidance while aligning closely with Paid Media Leadership across media, measurement, and performance.
- Deliver high‑quality client service by producing timely, well‑structured media outputs—including media plans, strategic perspectives, and performance insights—that support clear decision-making.
- Collaborate cross functionally with creative, experience, strategy, and data teams to support integrated, experience-led
- Mentor junior planners and buyers, raising the bar on media excellence across the practice.
- Helping elevate media best practices and encouraging thoughtful adoption of new tools and technologies, including AI.
- Confidently present media strategies, performance insights, and recommendations to clients.
Must have qualifications
To be considered for this role, you must meet the following essential qualifications:
- 6-8 years of experience in digital media planning and buying, ideally within an omni-channel agency environment.
- Strong, hands-on expertise across paid digital channels (paid social, display, programmatic, online video, search); familiarity with traditional channels is a plus.
- Proven experience managing and optimizing multi-channel budgets
- Working knowledge of tracking methodologies, measurement tools, and ad ops fundamentals.
- Experience partnering with analytics and data teams on dashboards, reporting, and measurement.
- Comfort using data to guide decisions, recommendations, and storytelling
- Strong client facing communication and presentation abilities.
- Familiarity with AI powered marketing, analytics, or productivity tools, and enthusiasm for exploring emerging technologies that enhance accuracy, efficiency, and performance.
- Ability to work independently while contributing to a highly collaborative team.
If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.
The benefits
This is a Full time position based in North Carolina, United States. The offered salary range is $95,000 - $130,000 USD annually, depending on experience and location.
Beyond a competitive compensation package, we offer:
- Flexibility, with remote and hybrid work options (country-dependent)
- Career advancement, with international mobility and professional development programs
- Learning and development, with access to cutting-edge tools, training and industry experts
- Medical, dental, and vision insurance for you and your family, plus employer contributions to Health Savings Accounts
Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.
Your application process
Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.
⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses.
We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.
About Valtech
Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.
At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.
At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.
Are you ready to create what’s next? Join us.
