The posting
Van Bortel Automotive Group includes Van Bortel Subaru, Van Bortel Ford and Van Bortel Chevrolet. Kitty Van Bortel owns one of the top selling Subaru dealerships in the nation, as well as one of the most successful Ford dealerships in a multi-state area. Her automotive group is now one of the fastest growing, privately held companies in the greater Rochester, NY area.
Van Bortel believes that no organization is any better than the people who work for it. Therefore, it is of the utmost importance that we set high standards of integrity with an aggressive, enthusiastic attitude in all that we do. We promise to maintain a well-trained workforce and a safe, modern facility in order to render our customers the best possible support and to provide our employees a secure future.
Key Responsibilities
Customer Engagement & First Impressions
- Welcome all customers entering the dealership with a friendly, professional greeting.
- Quickly identify customer needs and direct them to the appropriate sales consultant or department.
- Maintain a warm, helpful presence in the showroom at all times.
Showroom Flow & Customer Experience
- Ensure customers are acknowledged promptly, even during busy periods.
- Manage the showroom traffic flow to minimize wait times and maximize customer satisfaction.
- Offer refreshments, seating, or informational materials while customers wait.
Information Gathering & Lead Support
- Capture basic customer information and purpose of visit before handing off to a salesperson.
- Log customer arrivals into the CRM to ensure proper follow-up.
- Notify team members when guests arrive for appointments, test drives, or deliveries.
Showroom Presentation
- Keep the greeting area tidy, organized, and aligned with dealership branding.
- Monitor showroom materials (business cards, promotional displays, etc.) to ensure they are stocked and up-to-date.
Communication & Coordination
- Provide clear communication between sales consultants and management regarding customer flow.
- Assist in coordinating test drives by preparing keys or directing customers to the appropriate area (if dealership policy allows).
- Support sales team by answering basic dealership or inventory questions.
Customer Care & Professionalism
- Maintain a positive, approachable attitude to create a welcoming environment.
- Handle customer concerns or direct them to the correct department (service, parts, finance).
- Uphold dealership standards for customer service and confidentiality.
Qualifications
Required
- Excellent verbal communication and interpersonal skills.
- Friendly, positive, and professional demeanor with strong customer-service instincts.
- Ability to multitask in a fast-paced showroom environment.
- Comfortable approaching and engaging with customers proactively.
- Basic computer literacy (CRM systems, email, appointment scheduling tools).
- Strong organizational skills and attention to detail.
- Ability to stand and move around the showroom for extended periods.
- Reliable, punctual, and able to maintain consistent attendance.
Nice to Have
- Previous experience in customer service, reception, hospitality, retail, or automotive.
- Familiarity with dealership operations or vehicle terminology.
- Bilingual or multilingual communication skills.
- Ability to handle basic customer questions about models, pricing, or dealership processes.
Benefits
- Medical, Dental & Vision Insurance
- 401K Plan + Match
- Paid time off and vacation
- Short/Long Term Disability
- Mentorship Program
- Growth opportunities
- Paid Training
- Life Insurance
- Legal Services provided
- Employee vehicle purchase plans
- Health and wellness
- Discounts on products and services
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
