The posting
Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
.About the Role
Veeam is seeking an experienced communications leader to shape, build, and protect the company’s reputation across Asia Pacific and Japan (APJ). The Director, APJ Communications, will translate Veeam’s global corporate narrative into locally relevant programs that build trust, strengthen executive visibility, influence customers and industry stakeholders, and support the company’s growth across a diverse set of markets. This leader will own the APJ communications strategy and serve as a trusted adviser to regional executives. They will lead integrated public relations, analyst engagement, and executive communications; direct regional agency partners; prepare the business for emerging issues; and connect regional opportunities and insights to Veeam’s global Corporate Communications organization. The successful candidate will be a collaborative leader who can operate effectively as part of a global, regional, and local team. The role is based in Asia, with a preference for Singapore, but other regional locations are possible, and will require some international travel.
What You’ll Do
- Spearhead the APJ communications strategy, driving execution toward desired results.
- Adapt clear messaging that supports Veeam’s umbrella awareness and brand reference program.
- Oversee the execution of influencer activities across the region, with a specific focus on thought leadership programs and analyst relations, to drive Veeam’s brand visibility and reputation.
- Manage and support a network of PR agencies to ensure KPIs are met; keep the team informed and motivated, working together and sharing best practices while utilizing the entire team for solid execution and maximizing Veeam’s brand awareness and thought leadership opportunities across media and other influencers.
- Provide regional reputation, media, stakeholder, and competitive intelligence to global communications and APJ leadership.
- Identify emerging issues and shifts in stakeholder sentiment that could affect Veeam’s business or reputation.
- Use media, analytics, social, and market insights to influence messaging, campaign priorities, and executive decisions.
- Surface regional narratives, customer evidence, and market developments that can inform global corporate storytelling.
- Advance and drive the positioning program for regional executives, including the creation of storylines and unique opinion angles.
- Budget management with forecasting and planning; focus on delivering a strong return from PR activities, with complete alignment to sales and marketing plans for APJ.
- Manage regional spokesperson development program in line with corporate messaging and priorities.
- Development and support of external messaging on Veeam’s technology and solutions through tight collaboration with key regional and corporate stakeholders.
- Liaison and ongoing engagement with Veeam´s partner ecosystem to support strategic campaigns, thought leadership, and customer references.
- Drive special communication projects in support of critical corporate communications priorities.
- Deep involvement in the region’s customer reference program (focus on win stories and joint communications activities).
- Close collaboration with the region’s Senior Vice President on strategic internal communications and employee all-hands.
- Drive high-stakes and special projects, including M&A, crisis, and issues management.
What You’ll Bring
- A minimum of 10 years in communications (agency and in-house positions) and/or marketing communications experience, ideally in a Business-to-Business (B2B) industry in the APJ region.
- Deep experience in B2B enterprise technology, cybersecurity, data, cloud, software, or another complex, issues-rich industry.
- Demonstrated success in developing communications strategies that advance reputation and business priorities, not simply executing campaigns.
- Experience advising senior executives and exercising sound judgment in sensitive, high-stakes, or rapidly developing situations.
- Strong capabilities across earned media, thought leadership, executive communications, and issues management, with meaningful exposure to analyst relations.
- Proven ability to lead employees, agencies, and cross-functional teams in a complex global matrix.
- Strong understanding of media and stakeholder dynamics in multiple APJ markets.
- Exceptional written and spoken English, with the ability to simplify complex subjects and develop compelling narratives.
- Experience managing budgets, agency performance, and measurement frameworks.
- Ability to apply AI and communications technology thoughtfully to improve insight development, content workflows, and program effectiveness, while maintaining appropriate standards for accuracy, confidentiality, and human oversight.
- Ability to travel internationally as business needs require.
Communication and Interpersonal Skills
- Demonstrated ability to effectively collaborate, partner, and drive for results with customers and key stakeholders.
- Excellent communication and interpersonal skills – written and verbal.
- Proven history of aligning with senior management (VP and C-Suite) to maximize relationships and accelerate program results and impact.
- Deep understanding of influencer marketing, paid media strategy development, social media, and experience in amplifying customer success stories.
- Excels at creative storytelling and pushes for new ways to engage audiences.
- Sees a way through challenges and approaches problems with a solutions mindset.
- Self-directed, as well as a team player; proactive, efficient, and energetic.
- Ability to think and communicate strategically and effectively with all levels of the organization.
- Sound judgment, a knack for diplomacy, experience with project management with multiple stakeholders, and the confidence to engage and build consensus with functional leaders.
- Thrives in a collaborative environment and is willing to roll up their sleeves to get the job done.
- Ability to multitask and take initiative as a result of excellent work ethic, time management, and organizational skills.
What You’ll Get
- 15 to 21 annual vacation days (based on role level), plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Private medical plan for employees and eligible dependents, including major medical, hospital, surgical, and outpatient coverage
- Dental insurance with comprehensive coverage for employees and dependents
- Annual wellbeing allowance for health and wellness support
- Life and accident insurance for added financial protection
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
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Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.
