The posting
It’s a great time to join Velcro Companies!
The Consumer Marketing team is looking for an experienced trade marketing or product marketing manager to help the team cover a 4-6 month maternity leave. The manager will either work directly with the national retail sales team in executing plans and promotions with our key retail partners or will work directly with the R&D team on product development for new products and line extensions for the consumer portfolio. The position will report to the Sr. Director of Consumer Marketing.
Essential Job Functions:
For the trade marketing role, it will include:
- Support the sales team on day-to-day needs with the key retail partners, including partnering with the sales team to support customers through digital advertising and promotional opportunities, analyzing and proposing customer marketing initiatives, and other related activities.
- Develop and maintain efficient communications between the sales and marketing teams
- Planogram support as needed
- Coordinate line review presentation creation with the product, sales and creative teams
- Additional responsibilities as required
For the product marketing role, it will include:
- Create the short- and long-term product vision based on consumer insights and driven through merchandising strategies and new product development
- Manage the line planning process by gathering insights and feedback from the teams, and translating them into a product pipeline recommendation
- Be the consumer expert for the category by identifying channel and product opportunities through data, social media and network of relationships
- Work cross-functionally with Design, Product Engineering, Consumer Insights and Sales to develop concepts, prototypes and testing
- Additional responsibilities as required.
Job Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
- Approximately 5+ years of trade marketing, shopper marketing, retail marketing, or consumer packaged goods experience.
- Direct experience supporting national retail accounts and executing customer-specific marketing plans, promotions, and digital advertising.
- Experience working with major mass-market or home improvement retailers, particularly Walmart, Target, Home Depot, Lowe’s, or Ace Hardware.
- Demonstrated ability to partner with sales teams and serve as a liaison between Sales, Marketing, Product, and Creative functions.
- Experience developing customer-facing presentations, line review materials, promotional recommendations, and marketing recaps.
- Highly organized, collaborative, self-directed, and able to work effectively in a fast-paced or changing environment.
- Proficiency with Microsoft Office, particularly PowerPoint and Excel.
For the product marketing role, it will include:
- Bachelor’s degree in Marketing, Business, Merchandising, Product Management, or a related field, or equivalent relevant experience.
- Approximately 7+ years of category management, product marketing, or product line management experience, preferably with a consumer goods brand.
- Demonstrated experience developing consumer-driven product strategies, category plans, or product line visions.
- Proven track record managing new-product development or line-extension projects from consumer insight and concept development through launch.
- Experience gathering and translating consumer, market, competitive, social media, and retail insights into product pipeline recommendations.
- Strong analytical, written, verbal, and presentation skills.
- Proficiency with Microsoft Office, particularly PowerPoint and Excel.
OUR COMMITMENT TO SAFETY AND EMPLOYEE WELL-BEING
Fostering a culture where people thrive—safely, purposefully, and with opportunity. At Velcro USA Inc., we are committed to creating a workplace where employees feel valued, supported, and empowered to grow. We offer competitive pay, a comprehensive benefits package, and generous time-off to meet the diverse needs of our workforce. Our culture encourages advancement and provides opportunities for both personal and professional development.
Safety is a core value at Velcro USA Inc. and an essential part of every role. We are dedicated to maintaining a safe, healthy work environment through strict adherence to our Global Safety Rules and our goal of achieving Zero Injuries of Any Kind (ZIAK). Employees are expected to complete required safety training, use personal protective equipment (PPE), report unsafe conditions, and follow protocols for fall protection, lockout/tagout (LOTO), hot work, and confined spaces. Together, we foster a culture of prevention, accountability, and care.
Health and Welfare Benefits:
Medical and Prescription Coverage (HSA and HRA Options)
Dental Coverage
Vision Coverage
Flexible Spending Accounts
Award Winning Wellness and Incentive Program
Life Insurance
Short- and Long-Term Disability
Business Travel Accident Insurance
Voluntary Accident & Critical Illness Insurance
EAP (Employee Assistance Program)
Retirement Savings Plan
401(k) Saving Plan with generous 5.5% Company match and Immediate Vesting
Time-Off Benefits
Paid Vacation Time
Paid Sick Time
Paid Parental Leave
13 Paid Company Holidays
Other Benefits and Programs
Tuition Reimbursement Program
Financial Wellness Benefit – Smart Dollar®
Employee Recognition Programs
Employee Resource Groups
Charitable or Educational Matching Gift Program
Employee Referral Bonus Program
Velcro Companies provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
