The posting
Veo is an AI-powered sports camera and analysis ecosystem built for one job: turning what happens on a pitch into proof. Capture, viewing, data and analytics, sharing- all in one system, all pointed at the same thing.
That's bigger than football. Every player, on every pitch, gets access to the kind of proof only the top academies used to keep for themselves. It's the future we're building.
Every youth match still has a moment nobody saw. A run that won the game, underneath everyone's radar. A kid written off before anyone actually checked. We exist to close that gap, one match at a time.
One camera on any pitch feeds an AI that tracks every player and the ball for the whole game, turning what happened into evidence instead of somebody's opinion.
That's the actual job here. Not shipping features. Building the system that gives proof to someone who used to rely on a hunch.
If you've ever watched a match and wondered who else saw what you saw, you already know why this matters.
We're looking for people who want to build that future with us.
The opportunity
Veo has done the hard part: cameras that follow the play on their own and ship reliably at scale in 90+ countries. Our current hardware already supports livestreaming for 10+ sports and automated data enrichment, meaning the baseline for performance is high. The motivation for any new hardware must now be a step change in utility—whether that’s through radical portability, permanent fixed-mount options, or a significant reduction in cost.
That's this role. You own the capture portfolio - and the question of what belongs in it. A camera that costs half as much. One with optics sharp enough for the top of the game. One that does more of its thinking on the device. One that never comes down off the wall. One that fits in a pocket. We could build any of them. Deciding which, for whom, and what it's worth is the job - not the spec, the case.
You'll partner with our Director of Hardware Engineering, who owns how it gets built; you own why it exists.
What you'll do
- Make the case before the spec. Every hardware programme starts with a written argument - problem, user, willingness to pay - that has to hold up before anyone cuts metal.
- Choose what belongs in the line. Decide what each product is for, what it deliberately isn't, and how they ladder - including saying no to good ideas that haven't earned a slot.
- Turn cameras into products. A camera that records is a device; one that tells a coach something at halftime is a product. You own that seam across hardware, AI and app - and you own the launch.
- Put a number on it. Price, positioning, margin, attach, and the subscription revenue the device unlocks. A camera earns its place by what it's worth, not by what it can do.
- Aim while aiming is still cheap. Bring optics, thermal, battery and cost into the decision early, when a change costs a conversation rather than a year.
- Prove we aimed right. Define what success means - activation, sessions recorded, field reliability, retention - and report it straight, including when it isn't working.
What you could bring
- Proven product management experience bringing physical hardware products to market, where hardware and software meet.
- A track record of choosing a direction and defending it - arguing for value, not gathering requirements. You can kill a good idea because it doesn't pay for itself.
- Commercial instinct, and evidence of getting genuinely close to users.
- Comfort committing on incomplete information. Hardware allows no fast follow, so the call has to be made early and made well.
- Fluency in optics, thermals, battery and cost to have a real conversation with engineers.
- Bonus: hardware-plus-subscription business models, consumer electronics and DFM exposure, or a sports background.
Our Copenhagen office mirrors our innovative technology – with an indoor ball court, rooftop terrace, and well-equipped gym. We have created a facility that supports connecting disciplines across the business, facilitates creative thinking, and gives the space to engage with colleagues, our global partners, and the entire Veo community.
Values we hold at Veo:
Dare - We take initiative, stay curious, and challenge the status quo in our work.
Own it - We drive impact by identifying opportunities, taking responsibility, and confidently executing.
Level up - We embrace growth, continuously learning and shaping our skills.
Play as a team - We collaborate across a diverse organization, leveraging shared insights for stronger
outcomes.
Customer Centric - We deliver value by having close partnerships and a deep understanding of our customers (internally and externally)
We value diversity and inclusion and welcome applicants from all backgrounds, even if your experience doesn’t completely match every qualification listed. What matters most is your creativity, potential, and ability to make meaningful contributions.
