The posting
Vera Bradley is looking for a Senior Graphic Designer to help deliver culturally relevant, performance-driven work across Brand, Outlet, Wholesale, and the end-to-end customer journey. The role calls for strong technical skills and strong storytelling skills, translating culturally resonant trends into creative that drives engagement, customer acquisition, and measurable business impact. Vera Bradley has always been about making the practical feel personal and joyful. That idea has shaped four decades of signature patterns, and it is still the heart of the brand. We are building a design team to carry that legacy forward, and the Senior Graphic Designer will set the standard for craft on that team. The team sits within Marketing and reports to our Creative Content Director. You will work closely with brand marketing, social, digital, and merchandising, along with colleagues across the wider marketing organization. As the senior designer, you will partner closely with the Creative Content Director on concept and direction, and your work will set the standard for craft. This is a role for a versatile designer who can bridge a heritage brand with a modern, contemporary lens while still resonating with a multigenerational customer. You will own the team's design systems, mentor our Graphic Designer, and present the work to senior leadership. You will also be expected to show how the work translates into business impact: engagement, acquisition, and results the wider marketing organization can see. Your scope spans digital, print, email, and social, from seasonal campaigns and lookbooks to day-to-day content.
What You'll Do
· Partner with the Creative Content Director to develop major campaigns and seasonal stories, then own the design all the way to production-ready files
· Help define where the Vera Bradley visual identity goes next, including how the archive shows up in new work
· Collaborate with social, digital, email, copy, merchandising, and brand marketing to turn campaign ideas into work made for each channel and platform
· Own the team's design systems and templates in Figma, and evolve them so we can move quickly and keep quality high
· Storyboard and edit short-form video and motion pieces so campaigns can live beyond their first format
· Art direct photo and video shoots alongside the Creative Content Director, from mood board and shot list through on-set direction and final selects
· Brief and direct freelance and agency partners, including photographers, and hold their work to the brand standard
· Use AI tools openly and with judgment for concepting and asset variation, and help write the team's guidelines for AI where our patterns and brand IP are involved
· Present design to senior leadership across marketing and merchandising, making a clear, confident case for the work and for the results it is meant to drive
· Mentor the Graphic Designer day to day
Experience We Are Looking For
We're looking for someone with 7+ years of design experience, in-house or at an agency, with a portfolio featuring fashion, beauty, home, and lifestyle. Your portfolio should show editorial-grade typography and layout across print and digital, along with campaigns you can walk us through end to end. You're advanced in Figma, including design systems and component libraries, and fluent in Adobe Creative Suite with production-grade print prep. You can edit video in Premiere or a comparable tool, and AI image and video tools like Firefly and Runway are already part of how you work.
About You
· You have strong opinions about typography and layout, and you can explain them in a way that brings people with you.
· You love pattern and print, and you'd count an archive this deep among the best parts of the job.
· You know how a campaign idea must change to work in a feed or an inbox, and you enjoy figuring that out with social and email teams.
· You use AI tools in your daily practice and have a considered view of where they help the work and where they cheapen it.
· You like mentoring, and you give the kind of clear, generous feedback that helps a newer designer grow fast.
· You're at ease presenting to senior leaders, and you can defend a creative choice while staying open to the conversation.
· You sweat the details people only notice when they're wrong, like kerning and print color.
· You have promotional design experience, such as offers, in-store signage, outlet, and seasonal sale campaigns
Nice to Have
· Motion design beyond editing, such as After Effects animation or kinetic type
· Prior on-set experience at photo or video shoots
The Details
This role reports to the Creative Content Director within the Marketing department. It is based in our New York office on a hybrid schedule, with three days a week in the office. The role requires roughly 20% travel to Fort Wayne, Indiana, about one week each month.
We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.
Health Benefits
Vera Bradley offers a variety of medical, dental and vision programs to meet your family’s health care needs.
- Medical plan options including both a HDHP/HSA plan and a PPO plan
- Dental
- Vision
- Flexible spending accounts
Survivor Benefits
Life insurance provides peace of mind for your family should the unexpected happen.
- Employer provided 2X your salary in life insurance
- Accidental Death and Disability insurance
- Voluntary life insurance for you, your spouse and your children
Income Protection
If you are unable to work due to illness or injury Vera Bradley provides several programs to protect your income at no cost to you.
- Short-term disability
- Long-term disability
Retirement Plan
The Vera Bradley 401k plan helps you accumulate savings for retirement
- 401k with generous company match, immediate vesting (age and service requirement)
- Strong line up of professionally managed funds
- Safe-harbor plan design
Paid Time Off
Enjoy generous time off programs.
- Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
- 9 paid holidays a year
- Paid bereavement leave
Give Back Opportunities
Vera Bradley offers the opportunity to serve your community.
- Voluntary Time Off
Holistic Wellness
- Access to a variety of financial, physical, and mental wellness experts
- Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
- Opportunities for leadership development, skill development and career advancement
Product Discount
- Generous employee discount on Vera Bradley products
Ancillary Benefits and Programs
- Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac
Equal Opportunity Employer/Vets/Disabled
Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.
Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
For more information, please click the following links:
Vera Bradley's Equal Employment and Affirmative Action Policy
Know Your Rights: Workplace Discrimination is Illegal (in English)
Know Your Rights: Workplace Discrimination is Illegal (in Spanish)
Pay Transparency (in English)
Pay Transparency (in Spanish)
E-Verify Participation Poster
Right to Work Poster (English)
Right to Work Poster (Spanish)
California Privacy Notice
If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to [email protected]. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.
Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.
Base Pay Range:
$89,900.00
to
$123,650.00
Vera Bradley’s compensation ranges are based on market data and comply with all local, state and federal regulations. Individual pay within the listed range depends on work location, skills, experience, and relevant education. The posted salary reflects base pay only and excludes bonuses, equity, or other incentives, if applicable.
