The posting
Imagine yourself…
• Leading a technical sales team whose solutions help protect water quality across the Netherlands.
• Combining strategic commercial leadership with visible, hands-on support in the field.
• Building long-term partnerships with customers while accelerating your own growth in a global organization.
At Hach, a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis better: faster, simpler, greener, and more informative. We achieve this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.
As part of Hach and the broader Veralto network, you will work where purpose meets possibility. Your leadership will help customers solve important water-quality challenges while creating sustainable commercial growth in the Dutch market.
Why this role matters
You will set the commercial direction for the Netherlands and stay close to the reality of the market. This is a role for a leader who enjoys coaching people, joining customer conversations, developing key accounts, and converting technical value into measurable business results.
What we offer
• A purpose-led role with direct impact on customers, the sales team, and water quality in the Netherlands.
• A field-based and flexible working environment, with regular customer and team interaction.
• Professional onboarding, product training, and continuous learning opportunities.
• Career coaching and development opportunities within Hach and the wider Veralto network.
• A collaborative, international environment with strong technical and commercial expertise.
About the role
As Sales Manager Netherlands, you are responsible for driving profitable commercial growth and strengthening Hach’s position across the Dutch market. You lead and develop the Dutch sales team while remaining highly visible with customers, key accounts, and colleagues in the field.
You bring a practical “feet on the street” mentality: you coach through real customer situations, identify opportunities, remove barriers, and help the team turn technical solutions into customer value. Alongside new business development, you create disciplined account-management practices that support retention, growth, and lasting partnerships.
This position is part of the commercial organization in the Netherlands and is field-based, with regular travel to customers and team members across the country.
In this role, a typical day will look like
• Lead, coach, and develop the Dutch sales team through clear priorities, regular field coaching, and meaningful performance conversations.
• Translate business objectives into a focused country sales plan, account priorities, activity plans, and measurable commercial actions.
• Join customer visits and strategic account discussions, particularly where technical credibility or senior commercial leadership adds value.
• Strengthen relationships with existing customers and key accounts, helping the team identify cross-sell, upsell, and retention opportunities.
• Build a healthy pipeline by identifying new market opportunities, qualifying priorities, and maintaining rigorous follow-up and forecasting.
• Partner with service, applications, marketing, product, and other internal teams to deliver a responsive and consistent customer experience.
• Use customer, market, pipeline, and performance insights to make decisions, address risks early, and improve commercial effectiveness.
• Represent Hach externally as a trusted, technically credible commercial partner in the Dutch water-quality market.
The essential requirements of the job include
• A completed bachelor’s degree in a technical, engineering, environmental, scientific, or commercial discipline, or equivalent relevant professional experience.
• At least 5 years of B2B sales experience involving technical products, solutions, instrumentation, or services.
• At least 3 years of formal people-management experience, including responsibility for coaching, performance, and team development.
• Demonstrated experience managing key accounts and developing new business in a consultative or solution-selling environment.
• Experience using a CRM system to manage pipeline, forecasting, account activity, and commercial performance.
• Professional fluency in Dutch and English, both written and spoken.
• A valid driving licence and willingness to travel regularly throughout the Netherlands.
What will help you succeed
• Experience in water, wastewater, process instrumentation, environmental technology, laboratory solutions, industrial automation, or a comparable technical market.
• A leadership style that combines clear expectations with practical support and coaching in the field.
• The ability to connect customer challenges to technical and commercial value, without losing sight of execution.
• Comfort working across functions and building trust between customers, sales, service, and technical specialists.
About Hach and Veralto
Hach is proud to be part of the Water Quality segment of Veralto (NYSE: VLTO), a global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s global network, you join a culture where purpose meets possibility: the work you do has an everyday impact on the resources and essentials we all rely on, while giving you opportunities to deepen your expertise, pursue your ambitions, and grow your career.
Together, we are Safeguarding the World’s Most Vital Resources™ and building rewarding careers along the way.
Work arrangement
At Hach, we believe in supporting your success at work and beyond. This is a field-based role in the Netherlands, requiring regular customer and team visits. Additional information about the working arrangement, travel expectations, and primary work location will be provided by the interview team.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
