The posting
ABOUT THE ROLE
As a PR Account Manager at Vero, you will play a vital role in driving business growth across Vietnam and the ASEAN region. You will be pitching, managing and supporting client activities in the realm of PR, social, digital & influencer engagement, including coordinating the teams to develop comprehensive communication strategies for prospects, providing creative solutions to client’s challenges and embracing emerging marketing technology for the growth of the agency and client business. You will also be a direct contact to clients and will develop strategies for prospects as well as for some of the agency’s current accounts.
On top of this, you will get involved in the agency’s own communication, pushing our brand to a wider number of potential clients and employees. You will be responsible to coach and mentor junior members, leading a small team to meet client KPIs, assisting other departments and the management when needed, and contributing to generate positive business results for the agency. You would be reporting to the PR Account Director in Vietnam.
Client Service & Account Leadership
- Act as the primary point of contact for assigned accounts, overseeing client relationships and providing senior-level counsel.
- Work closely with account teams and other departments to ensure the highest level of service and that all client expectations are consistently met.
- Lead and attend client meetings, maintain responsive communication, and ensure alignment on account objectives.
- Cultivate strong, trust-based relationships with clients, identify opportunities for growth and addressing client needs proactively.
- Review and evaluate account performance, provide insights, and offer recommendations for improvement, enhancing overall client satisfaction.
Strategic & Campaign Management
- Take full ownership of client campaigns, from strategy development to execution, managing the overall workflow and timelines.
- Develop innovative PR and influencer strategies that align with client goals and contribute to campaign success.
- Collaborate with internal support teams to ensure campaign activities align with client needs and agency capabilities.
- Oversee the planning, coordination, and execution of campaigns, including influencer management, event planning, media outreach, and digital content creation.
- Evaluate and report on campaign progress, making adjustments as needed to ensure timely completion and client satisfaction.
- Establish strong relationships with the media, influencers, and industry partners to maximize the impact of client campaigns.
Team Collaboration & Business Development
- Contribute to the growth and development of the Vero business by supporting team leaders in client pitches, presentations, and proposal development.
- Support other departments as needed, promoting cross-functional collaboration to ensure a cohesive client experience.
- Seek opportunities for business development and assist in creating proposals for new client acquisition.
Leadership & Mentorship
- Provide guidance to junior team members, offering support, insights, and mentorship to foster professional growth within the team.
- Act as a resource and support system for account executives, ensuring they have the tools and knowledge needed to excel in their roles.
ABOUT YOU
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- 4–5 years of experience in PR, communications, or integrated marketing agency roles, including experience managing client accounts and leading junior team members.
- Established senior-level network of media contacts (press, online, broadcast) with a track record of securing high-quality coverage.
- Excellent writing and editing skills for strategic documents, press materials, and client reports in both Vietnamese and English.
- Strong understanding of the social and digital landscape and how PR integrates with influencer and digital strategy.
- Strong leadership and people management skills, with experience coaching and developing junior staff.
- Confident, senior-level client-facing skills, with the ability to counsel and manage relationships with client leadership.
- Strong business acumen, including budget management and identifying growth opportunities within accounts.
- Strong organizational and project management skills, able to oversee multiple accounts at the same time.
- Fluent in Vietnamese and English (spoken and written).
ABOUT VERO
Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profit organizations.
B Corp certified across all its offices, and a signatory of the Clean Creatives pledge since 2022, Vero adopts a forward-thinking approach to public relations and marketing, striving to enact meaningful change for clients and society at large.
Vero welcomed creative agency Mad Hat Asia into its network in 2026, expanding the team to over 250 PR, social, digital, influence, creative, and events consultants in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Its government relations arm, Vero Advocacy, helps organizations navigate the dynamic and complex public policy and regulatory environments in Southeast Asia. Vero’s regional footprint and integrated capabilities bring unique perspectives to earned media, prioritizing digital technology, creative storytelling, and stakeholder engagement in championing stories of progress.
Recognized as one of the 100 Top PR Agencies in the World and Best Agency to Work For by PRovoke Media, and Southeast Asia Champion for Innovation by Earned First, Vero designs integrated marketing and communications strategies that resonate within and across this vibrant region’s digital ecosystems and fast-growing economies.
Working at Vero:
You will be a member of a multicultural team of communication specialists spread across the region and brought together by their passion for creative and efficient strategies. We take pride in creating deeply simulating flexible workplaces that are professional and inspiring.
Vero also invests in a comprehensive set of employee benefits, including but not limited to:
- Unlimited Leave: Your allocated holiday time at Vero will be unlimited. We trust our people to use good judgment when given guidelines for making decisions about taking a holiday, and we know that our teams work better when they can rest and take a proper break from work. Our goal is that every team takes an average of 15 days (minimum!) per person a year.
- Hybrid Work: At Vero, we believe in flexibility and trust. We offer a hybrid work model, and fixed in-office days are determined by team leaders depending on workload and collaborative needs.
- International Travel: Where relevant and possible, Vero encourages teams to travel for events/client work and to meet Vero colleagues in the region. Manager-level team members have the opportunity to visit some of Vero’s offices, attend industry events, and follow their clients if they handle regional projects.
- Thought Leadership and Training: Vero sponsors team members with training tools and resources, both internal and external. Details of training programs and incentives will be shared upon your onboarding. This includes training and development investments organized by the company as well as specialized programs that our executives may come across and feel are needed for team development.
- Health Insurance: Vero provides private medical insurance as a benefit. The actual package and structure of the insurance may be determined by the Company and at its sole discretion.
- Mental Health Support: Vero understands the importance of access to proper mental health support; all our employees can access counseling. The access to and content of your counseling sessions are 100% confidential; only you and your therapist know what is being said during sessions
