The posting
About the role
- Generate creative thoughts/ideas for IMC and PR campaigns.
- Write creative proposals with clear, coherent, and inspiring copy.
- In charge of the presentation and delivering the concept effectively from internal to external parties.
- Develop content strategies for always-on and ad-hoc campaigns, from content angle plans to detailed writings.
- Be responsible for implementing creative assets such as TVC script, print-ads ideas, PR stunts, etc.
- Oversee, guide, and proofread works for freelancers & juniors.
- Work closely with Creative Lead and Creative members to deliver a high standard of finished work.
- Coordinate with Account and Planning departments to understand job briefs and answer them with efficient solutions.
- Proactively study clients' industries and their products/services, target audience's insights, and competitors’ activities.
About you
- 3+ years of copywriting experience in an advertising agency or creative environment
- Solid portfolio across IMC/PR campaigns, social media, TVC scripts, print ads, and digital content
- Strong conceptual thinking with the ability to translate briefs into compelling, on-brand copy
- Confident presenter, able to communicate and sell creative ideas clearly to both internal teams and clients
- Experience developing content strategies, from angle planning to detailed execution
- Comfortable guiding and proofreading work from junior copywriters and freelancers
- Collaborative working style, able to coordinate effectively with Creative, Account, and Planning teams
- Proactive and self-driven, with a habit of staying informed on client industries, audience insights, and competitor activity
- Proficient in both Vietnamese and English copywriting
- Detail-oriented with a strong sense of craft and consistency across all written outputs
About Vero
Vero is an award-winning strategic communications consultancy advising leading brands, corporations, and non-profits across Southeast Asia. With 250+ consultants in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, we combine expertise across PR, digital, influence, creative, events, and government relations. We are B Corp certified, a Clean Creatives pledge signatory, and committed to work that creates real impact. Recent expansions include Vero IQ (data-driven insights), VeroXperience (brand events), and Vero Advocacy (government relations).



