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Open nowFirst seen 5 days ago

Director, Consumer Acquisition & Growth

Vets Hired787 open roles

Where
Cypress, California, United States
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Your applicationOpen nowDirector, Consumer Acquisition & GrowthVets Hired · Cypress, California, United States

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The clock on this job

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12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 5 days ago

The posting

Job Summary

The Director of Consumer Acquisition & Growth leads the overall demand generation and customer acquisition strategy across multiple direct-to-consumer brands. This role is responsible for driving scalable growth through paid media, performance marketing, customer acquisition, retention strategies, analytics, experimentation, and agency management. The position partners with cross-functional teams to optimize the customer journey, maximize marketing performance, and improve business growth using data-driven decision-making and AI-enabled solutions.

Key Responsibilities:

  • Develop and execute demand generation and customer acquisition strategies across multiple brands.
  • Lead paid media initiatives across search, social, video, programmatic, affiliate, audio, and emerging channels.
  • Optimize marketing investments based on CAC, ROAS, LTV, and contribution margin.
  • Manage and evaluate agency partnerships to improve marketing performance.
  • Identify and test new acquisition channels and growth opportunities.
  • Drive full-funnel marketing performance from awareness through customer retention.
  • Collaborate with eCommerce teams to improve traffic quality, landing pages, and conversion rates.
  • Partner with CRM and analytics teams to strengthen customer lifecycle marketing.
  • Lead attribution analysis, media mix modeling, and marketing experimentation.
  • Utilize first-party data and customer segmentation to improve targeting and campaign efficiency.
  • Lead, mentor, and develop performance marketing and social media teams.
  • Oversee integrated paid, organic, and influencer marketing strategies.
  • Work closely with creative teams to ensure consistent brand messaging across marketing channels.
  • Leverage AI tools and automation to improve forecasting, media performance, and marketing effectiveness.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 10+ years of experience in performance marketing, growth marketing, or demand generation.
  • Strong expertise in paid media strategy and digital marketing.
  • Experience managing marketing agencies and performance optimization.
  • Strong knowledge of attribution models, CAC, LTV, ROAS, and marketing analytics.
  • Leadership experience managing cross-functional marketing teams.
  • Experience using data analytics, dashboards, and AI tools for marketing optimization.
  • MBA, CRM/lifecycle marketing, influencer marketing, and consumer goods experience preferred.
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