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Open nowFirst seen 4 days ago

Director of Video Programming Strategy

Vets Hired787 open roles

Where
New York, New York, United States
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Your applicationOpen nowDirector of Video Programming StrategyVets Hired · New York, New York, United States

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 4 days ago

The posting

Job Summary

The Director of Video Programming Strategy leads the development and execution of a data-driven YouTube programming strategy to grow and optimize a multi-channel portfolio. This role oversees content planning, performance tracking, and strategic analysis to inform programming decisions, prioritize investments, and drive audience and revenue growth.

The position serves as a YouTube subject matter expert, partnering closely with Editorial, Video, Marketing, Data, and Product teams to translate insights into actionable strategies. This is a hybrid work position.

Key Responsibilities

Strategy & Leadership

  • Develop and implement a comprehensive, data-informed YouTube programming strategy aligned with growth objectives
  • Partner cross-functionally to set programming priorities based on audience and business needs
  • Provide strategic guidance on platform best practices, features, and competitive trends
  • Translate insights into actionable recommendations for creative teams

Programming & Optimization

  • Research, identify, and pitch new programming verticals and growth opportunities
  • Build research frameworks for pilot development and ongoing series optimization
  • Oversee content slate planning to ensure balanced and optimized publishing cadence
  • Collaborate with optimization teams to improve release schedules, titles, thumbnails, and discoverability

Analytics & Reporting

  • Prepare regular performance reports and strategic recommendations for leadership
  • Develop creative performance lookbacks for pilots and franchises
  • Define and monitor key performance indicators (KPIs)
  • Analyze competitive landscape, monetization models, and growth strategies
  • Partner with Data and Product teams to build reporting dashboards and performance tools

Qualifications

Experience:

  • 7+ years of experience in programming strategy, content insights, or optimization within a major media organization or multi-channel network
  • Proven track record of significantly growing YouTube channels in subscribers, views, watch time, and revenue

Skills & Abilities:

  • Exceptional analytical skills with ability to translate data into actionable programming strategies
  • Proficiency with YouTube Analytics, third-party analytics platforms, and data visualization tools
  • Strong strategic thinking and decision-making skills
  • Ability to manage multiple initiatives in a fast-paced environment
  • Excellent communication and presentation skills
  • Collaborative mindset with ability to influence cross-functional teams
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