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Open nowPosted 15 days ago

Lead, Merchant & Redemption Operations

VFD Group2 open roles

Where
Ikoyi, Lagos, Nigeria
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Your applicationOpen nowLead, Merchant & Redemption OperationsVFD Group · Ikoyi, Lagos, Nigeria

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This job: posted 15 days ago

The posting

Lead, Merchant & Redemption Operations Role Purpose The Lead, Merchant & Redemption Operations owns both sides of Bvndle's redemption loop — the places customers spend and the reasons they spend — as one integrated motion. This is a newly merged role, bringing together merchant network growth and redemption/demand-side scaling under a single point of accountability, and reporting into the Lead, Sales Partnership & Redemption. The Lead translates the Merchant & Redemption vertical's H2 2026 Board strategy into a managed operating rhythm — scaling monthly redemptions toward 40M+ BC, growing the merchant network to 1,000 priority-category locations, and governing the funding, risk and reporting that keep both engines paced together. Strategic Context Bvndle's Merchant & Redemption team is executing a paced H2 2026 ramp (Aug–Dec): redemption scaling from 10M to 45M+ BC/month, a merchant network growing from 78 to 1,000 priority-category locations, and a unified Bvndle card issued to every user. The programme is funded by a 1% coin-funding carve-out of merchant trade discount plus ~₦50M in experiential activation governed against redemption-lift KPIs and reported to the Board quarterly. Key Responsibilities 1. Redemption & Demand Engine Leadership • Own the monthly redemption ramp (10M → 45M+ BC, Aug–Dec 2026) against the 40M/month success bar, coordinating market surfacing, the Xtra Coins conversion mechanic and habit-building programmes. • Drive universal Bvndle card issuance and its conversion into habitual, card-based payment (100% issuance, 60% monthly card-active). • Ensure every redemption ladders up to the company's Habitual Redeemer standard (3+ redemptions in 90 days) and the vertical's share of the 10M company-wide target. 2. Merchant Network & Supply Engine Leadership • Own the build-out to 1,000 priority-category merchant locations across all 7 categories, sequencing anchor-brand sign-on (e.g. TotalEnergies, Ardova, Rainoil, Chicken Republic, SLOT, MedPlus/HealthPlus, Addide/Justrite/SPAR) alongside independent and regional fill-in. • Direct merchant enablement — signage, staff scripts and incentive design — so every outlet actively prompts redemption. • Correct category concentration in the network (today's retail-heavy base) by directing acquisition effort toward under-represented categories. 3. Financial Governance & Funding • Own the 1% coin-funding model as a carve-out of merchant trade discount, keeping funding paced to actual implied GTV rather than added cost. • Run weekly funding-vs-redemption reconciliation and escalate variances early. 4. Risk Management & Governance • Actively govern the three HIGH risks from day one: redemption liability outpacing merchant capacity; coin funding exceeding a merchant's trade-discount margin; and message dilution on “no extra cost.” • Track experiential activation ROI against contracted redemption-lift KPIs (not reach), including the Q3 break-clause review. • Maintain legal-reviewed messaging and standardised staff scripts at every point of sale. 5. Team Leadership & Cadence • Manage and develop the Merchant Acquisition & Redemption Executive(s), setting and reviewing their onboarding, activation and reporting targets. • Run the fixed review rhythm: weekly funding/redemption reconciliation, monthly ramp-vs-actuals and network-build review, quarterly Board review. • Represent the Merchant & Redemption vertical in quarterly Board reporting and KPI checks. Requirements Qualifications & Experience • 5–8+ years in merchant partnerships, trade/channel sales, retail operations, or loyalty/payments commercial roles, including at least 2 years leading a team. • A track record of owning a revenue- or volume-linked target end-to-end (e.g. GMV, redemptions, network growth) with budget or P&L exposure. • Experience managing multi-workstream programmes against a fixed reporting cadence (weekly/monthly/quarterly). • Comfortable owning financial governance (funding models, budget reconciliation) alongside commercial delivery. • Prior experience in fintech, loyalty, retail, QSR, fuel-retail or fast-growing consumer platforms in Nigeria is an advantage. Skills & Competencies • Strategic execution — turns a Board-level strategy into a managed, measurable operating rhythm. • Commercial and financial acumen — comfortable with funding models, unit economics and budget governance. • Risk governance — identifies, escalates and mitigates commercial risk before it compounds. • Cross-functional and people leadership — aligns Finance, Legal, Marketing, Product and field teams around one loop. • Stakeholder management — credible reporting to senior leadership and the Board. • Data-driven decision-making — reads redemption, GTV and network data to re-pace the ramp in real time. Working Relationships • Reports to: Lead, Sales Partnership & Redemption. • Manages: Merchant Acquisition & Redemption Executive(s). • Partners with: Finance (funding governance), Legal & Compliance (messaging and T&Cs), Marketing (market surfacing and the experiential activation agency), Product & Engineering (card issuance, in-app conversion calculator), and the Board (quarterly reporting).

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