The posting
About the Business A leadership, communication, and professional development specialist who works with entrepreneurs, business professionals, and organizations to strengthen communication, leadership, trust, and workplace relationships. His work includes: Leadership & communication development Executive and professional coaching Facilitation and learning experiences Public speaking and presentation skills Human skills development Conference and event facilitation/MC services The business currently benefits from inbound leads generated through an established brand and existing marketing initiatives. The goal of this role is to explore and build a proactive LinkedIn outreach channel that can generate qualified conversations and potential opportunities. Role Overview We are looking for a friendly, proactive, and highly responsive LinkedIn Outreach & Lead Generation VA who can help identify and connect with potential clients through LinkedIn. This is not a high-volume, hard-selling outreach role. The ideal VA should understand the importance of personalized, human communication and be comfortable starting genuine conversations with business professionals. The outreach should feel natural and helpful rather than automated or overly sales-focused. The VA will initially focus on LinkedIn prospecting and outreach, with the potential for the role to expand as the volume of leads and business opportunities increases. Key Responsibilities 1. LinkedIn Prospecting & Outreach Identify potential prospects on LinkedIn based on clearly defined target-client criteria. Research prospects to ensure they are relevant and qualified. Build and maintain targeted prospect/contact lists. Send personalized LinkedIn connection requests and messages. Follow up with prospects appropriately and consistently. Maintain a friendly, professional, conversational tone. Avoid overly aggressive, generic, or spam-like messaging. Adapt messaging based on the prospect's profile, role, industry, and potential needs. Track outreach activity, responses, and follow-ups. 2. Lead Generation & List Building Research and build targeted prospect lists from LinkedIn. Identify business professionals, leaders, entrepreneurs, and organizations that may benefit from Boyan's services. Work with Boyan to define and refine the ideal client profile. Continuously identify new prospect segments and outreach opportunities. Keep prospect information organized and up to date. 3. Prospect Engagement & Initial Conversations A major part of this role is what happens after the prospect responds. The VA should: Monitor LinkedIn messages regularly. Respond promptly when prospects show interest. Continue the initial conversation naturally. Ask appropriate questions to understand where the prospect currently stands. Identify potential needs, challenges, and interest areas. Avoid pushing prospects into a sales conversation prematurely. Recognize when a prospect is sufficiently interested to be introduced to Boyan. 4. Appointment Setting The ultimate objective of the outreach is to create qualified conversations with Boyan. The VA will: Identify prospects who demonstrate genuine interest. Transition interested prospects toward a one-on-one conversation with Boyan. Coordinate and book qualified meetings. Ensure prospects have the appropriate context before the meeting. Follow up with prospects who express interest but have not yet scheduled. Responsiveness is particularly important at this stage. When a prospect replies and demonstrates interest, the VA should be available to continue the conversation rather than sending messages and disappearing for an extended period. 5. Outreach Strategy & Collaboration The VA will collaborate closely with Boyan to: Refine the ideal prospect profile. Improve outreach messaging. Review response rates and conversations. Identify which messaging approaches are generating interest. Suggest improvements to the outreach process. Share observations and ideas about potential opportunities. The client is open to the VA contributing ideas rather than simply following instructions. Ideal Candidate The ideal candidate is someone who: Has experience with LinkedIn outreach and lead generation. Understands B2B prospecting and relationship-based outreach. Has excellent written English. Communicates naturally and professionally. Is friendly, warm, and personable. Can write messages that sound human rather than automated. Is comfortable engaging in one-on-one conversations. Is proactive and able to take initiative. Is highly responsive when prospects engage. Understands that quality and personalization are more important than simply sending large numbers of messages. Can research prospects and identify whether they are a good fit. Is comfortable working toward qualified meetings/booked calls. Can learn and understand Boyan's services and target audience. Is organized and consistent with follow-ups. Is comfortable working independently while keeping the client updated. Personality & Communication Style Strong preference for someone who is: Warm and approachable Naturally friendly Professional but conversational Empathetic Patient Proactive Detail-oriented Responsive Comfortable communicating with business professionals The client particularly values the human and soft approach demonstrated during the initial outreach that led to this conversation. The VA should be able to replicate that style rather than using aggressive sales tactics. Gender Preference For the initial trial, the client expressed a preference for a female VA, although this is not intended as an absolute requirement. Male candidates may also be considered depending on overall fit. Tools & Platforms Required / Primary LinkedIn — primary outreach and prospecting platform WhatsApp — primary communication channel with the client Potentially Used Spreadsheet/CRM or other lead-tracking system LinkedIn prospecting/research tools, depending on the client's preferred workflow The client is open to recommendations regarding tools that can improve prospect research, organization, and outreach. Working Schedule & Availability The client prefers a flexible schedule, but availability that overlaps with the client's working hours is strongly preferred. The VA does not necessarily need to work the exact same schedule every day. However, responsiveness when prospects reply is critical. The client specifically wants to avoid a situation where the VA sends a batch of LinkedIn messages and then becomes unavailable for an entire day. Key expectation: When an interested prospect responds, the VA should ideally be available to continue the conversation promptly and help move the prospect toward a meeting. Hours Starting commitment: 10 hours per week This will initially be a test of the outreach channel and the VA's effectiveness. As lead volume and business opportunities increase, the number of hours may increase accordingly. The client views this as a potentially expanding role: more successful outreach → more conversations → more business → greater need for support. Initial KPIs / Success Measures The VA's success should not be measured solely by the number of messages sent. Important indicators include: Quality of prospect lists Number of relevant prospects identified Connection acceptance rate Quality of conversations generated Response rate Meaningful prospect engagement Qualified leads generated Meetings booked Follow-up consistency Responsiveness to interested prospects Overall quality and professionalism of communication The initial objective is to test whether LinkedIn outreach can become a viable new lead-generation channel for the business. Scope of the Role – Phase 1 The initial focus will be: Define the ideal prospect profile. Research and build prospect lists. Conduct personalized LinkedIn outreach. Monitor and respond to conversations. Qualify interested prospects. Book qualified calls with Boyan. Track outreach and results. Report insights and recommendations to Boyan. Other responsibilities may be added as the business grows and the outreach process becomes established.
