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Open nowPosted 2 days ago

Social Media Growth Analyst

VITTA GOLD COMERCIO DE COSMETICOS LTDA

Where
Campinas, SP, Brasil
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Your applicationOpen nowSocial Media Growth AnalystVITTA GOLD COMERCIO DE COSMETICOS LTDA · Campinas, SP, Brasil

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

13.4% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.2%1 day
  2. 4.6%3 days
  3. 13.4%7 days
  4. 21.6%14 days
  5. 36.2%30 days
  6. 59.0%60 days
This job: posted 2 days ago

The posting

Buscamos uma pessoa de Social Media com mentalidade de growth e paixão genuína pelo universo da beleza e dos cosméticos. Alguém que gosta, consome, pesquisa e produz conteúdo de beleza todos os dias, acompanha lançamentos, tendências, técnicas, produtos e criadores do setor — e transforma esse repertório em conteúdo e estratégia que performam, geram demanda e vendem.

Essa posição exige protagonismo total: produzir e gerir conteúdo (do roteiro à publicação), acelerar influência (UGC, creators, afiliados) e impulsionar social commerce (orgânico), com visão analítica, ritmo alto e foco em resultados. Procuramos alguém que viva o conteúdo, contagie o time com ideias e tendências, esteja presente no dia a dia da empresa e ajude a revolucionar o social da Vitta Gold Cosmetics.

Principais responsabilidades

  • Planejar e executar a estratégia de conteúdo (Instagram, TikTok e demais canais relevantes), com calendário, prioridades e metas por formato;
  • Ativar e gerenciar influenciadores, UGC e creators em parceria com marketing, incluindo briefing, prazos, aprovações e reaproveitamento de criativos;
  • Produzir conteúdo de forma proativa: roteiros, captação (quando aplicável), direção criativa, briefing de creators, publicação e otimização;
  • Gerir programação estratégica e distribuição (séries, campanhas, sazonalidades, lançamentos, bastidores, educação, prova social);
  • Acompanhar tendências diariamente e agir com agilidade (trend adaptation + trend setting);
  • Desenvolver e operar iniciativas de vendas orgânicas via social commerce (TikTok Shop onde aplicável; Instagram product tags/catálogos; rotas para o site);
  • Trabalhar com dados: analisar performance e gerar insights acionáveis (retenção, alcance qualificado, CTR, saves/shares, leads e receita assistida);
  • Interface com mídia paga (desejável): identificar vencedores orgânicos, sugerir criativos para impulsionamento e colaborar em testes;

Requisitos obrigatórios

  • Amar o universo da beleza e cosméticos: acompanhar tendências, creators, produtos, técnicas e movimentos do setor;
  • Experiência comprovada em Social Media com foco em performance (preferencialmente beleza ou e-commerce);
  • Repertório forte em TikTok e Instagram (short-form, hooks, trends, UGC e storytelling rápido);
  • Experiência com influenciadores/creators e rotinas de gestão de conteúdo (briefing, aprovações, cronograma);
  • Experiência com social commerce e “conteúdo que vende” (orgânico), entendendo a jornada até a conversão;
  • Perfil extremamente proativo, rápido, curioso e hands-on;
  • Visão analítica e conforto com metas, métricas e performance.

Diferenciais valorizados

  • Experiência em e-commerce (Shopify é um plus) e leitura de funil;
  • Experiência com mídia paga e creative testing (Meta, Google, TikTok);
  • Experiência com programas de afiliados e/ou recomendação;
  • Inglês intermediário;
  • Vivência em marcas jovens, inovadoras e com alto ritmo de produção de conteúdo;
  • Perfil que consome conteúdo de beleza fora do horário de trabalho por interesse genuíno.
  • Experiência em MLM.
  • Experiência comprovada em Influence Marketing com foco em performance (preferencialmente beleza ou e-commerce);
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