The posting
THE WHY
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we’re on a mission to change it.
We make barefoot footwear for people who want to move the way nature intended. We are purpose-led and sell direct across the UK, US and international markets. Our platform: natural movement is human freedom, with Outdoor at its heart.
As Creative Director, you will own how Vivobarefoot looks, sounds and feels, from the shoe to the campaign to the box it arrives in. You won’t design shoes. You’ll shape the eye of the people who do.
📍Bristol Nature HQ, Wrington
WHERE YOU’LL PLAY
- Brand creative direction: Define and evolve our creative direction, and set the seasonal platform every campaign, channel and market grows from.
- Look and feel: Own the visual identity (type, colour, photography, film, retail and packaging) and keep it unmistakably Vivo everywhere.
- Tone of voice: Own how the brand sounds, including the voice model behind AI-assisted copy.
- Product creative steer: Shape the range’s look and feel with the product Design lead through seasonal reviews. You steer; they design.
- The quality bar: Sign off creative for brand and craft, and raise the standard every season.
- The team: Lead a team of 9 across Commercial creative, Campaign creative and studio coordination.
- An AI-assisted studio: Make the team faster with AI without making the work more generic.
How you’ll work: Activation owns the brief, you own the creative answer
- Activation lead (marketing strategy, priorities, calendar and budget): co-signs campaign ideas against the brief, with a monthly pipeline review.
- Brand managers (campaign briefs, launch and rollout): Campaign creative answers their briefs.
- Category marketers, Outdoor and Active (trade briefs and category plans): set Commercial creative’s weekly priorities.
- Design lead, Product (shoe design): seasonal look-and-feel reviews of the range.
- Growth Director (performance marketing): weekly creative testing and learning.
ALL ABOUT YOU
Part rebel, part magician, with a proven record of leading bold ideas. You come from a design studio, not an ad agency.
- Daring ideas, proven: You’ve led ideas that broke convention and got people talking: campaigns, collections or launches where the idea was yours.
- Craft first: You’re obsessed with materials, making and detail.
- Product to image: You’ve shaped products (footwear, apparel, leather goods or objects) and how they’re shot, filmed and sold.
- Taste that goes outdoors: You make nature, landscape and movement feel fresh and alive, never cliché.
- A leader: You’ve led a creative team, you hire well and you share credit.
- A good partner: You welcome a brief and thrive alongside commercial colleagues.
- Fluent with AI tools.
- Bonus points for footwear, outdoor or sustainability experience.
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!
