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Open nowPosted 9 hours ago

ANALISTA DE DADOS PLENO II

VML/WPP Enterprise Solutions148 open roles

Where
São Paulo, Brazil
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Your applicationOpen nowANALISTA DE DADOS PLENO IIVML/WPP Enterprise Solutions · São Paulo, Brazil

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on VML/WPP Enterprise Solutions's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.8% of postings close within 7 days. Measured by our own scanner across the market. VML/WPP Enterprise Solutions postings stay open a median of 24 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.5%3 days
  3. 12.8%7 days
  4. 20.6%14 days
  5. 35.6%30 days
  6. 58.4%60 days
This job: posted 9 hours ago

VML/WPP Enterprise Solutions median: 24 days open

The posting

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Sobre a vaga

Estamos em busca de uma pessoa analítica, curiosa e orientada a resultados para integrar nosso time de Dados, Reports e Análises.

Nesta função, você será responsável por transformar dados brutos em inteligência acionável, analisando o comportamento da base de clientes, avaliando o impacto e a eficiência de campanhas e criando segmentações/clusters estratégicos para orientar a tomada de decisão do negócio.

Principais Responsabilidades e Atribuições

  • Estudos de Base e Clientes: Realizar análises profundas da base ativa, inativa e churn, identificando padrões de consumo, ciclo de vida do cliente (LTV, CAC, retenção) e oportunidades de negócio.
  • Avaliação de Campanhas: Mensurar a performance e o ROI de campanhas (testes A/B, grupos de controle, incremento/lift), gerando diagnósticos e recomendações para otimização contínua.
  • Segmentação e Personas: Desenvolver e estruturar clusters, réguas de segmentação e personas baseadas em dados (RFV, comportamentais e preditivas) para subsidiar ações direcionadas.
  • Reports e Dashboards: Desenvolver, manter e automatizar relatórios e painéis de indicadores (KPIs) para acompanhamento diário, tático e executivo.
  • Tratamento e Extração de Dados: Construir e otimizar queries, pipelines e rotinas de extração, limpeza e modelagem de dados para suporte às análises.
  • Storytelling com Dados: Apresentar insights, conclusões e planos de ação para stakeholders técnicos e de negócio de forma clara e estruturada.

Requisitos e Qualificações

  • Formação superior completa ou em andamento em Estatística, Matemática, Ciência da Computação, Engenharia, Economia, Administração, Marketing ou áreas correlatas.
  • Domínio de SQL para consultas complexas, junções, agregações e manipulação de bases volumosas.
  • Experiência prática com Python voltado para análise de dados (bibliotecas como pandas, numpy, scikit-learn, matplotlib/seaborn).
  • Vivência em análise de métricas de CRM, campanhas e marketing digital.
  • Experiência comprovada em técnicas de segmentação/clusterização (ex.: RFM/RFV, k-means, regras comportamentais).
  • Familiaridade com ferramentas de visualização de dados (Power BI, Tableau, Looker Studio ou Metabase).

Diferenciais

  • Conhecimento de técnicas de modelagem estatística ou Machine Learning supervisionado/não supervisionado (propensão, propensão ao churn, etc.).
  • Experiência com ambientes de Cloud Data Warehouses (BigQuery, Snowflake, Redshift, Databricks).
  • Experiência com automação de rotinas/scripts e orquestração de dados.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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