The posting
Job description
Strategy and leadership Build and own the SEO and GEO roadmap across all domains and regional sites Lead and coach SEO specialists, set priorities and review their work Manage SEO tools, budgets and link-building partners Present performance and plans to the Head of Content & SEO and wider Marketing
On-page and content Lead keyword and topic research to find the biggest growth opportunities by market Set and update SEO guidelines for blog posts, landing pages and educational content Work with Content and Research & Education teams on briefs, refreshes and content gaps Drive audits to fix decaying pages, cannibalisation and thin content
GEO and AI search Grow how often AI answers (AI Overviews, ChatGPT, Perplexity, Gemini) mention and cite VT Markets Track AI visibility, mentions and cited pages against key competitors Shape content and structured data so our pages are easy for AI to understand and cite
Technical SEO Partner with Web Ops and developers to fix crawling, indexing, site speed and mobile issues Own hreflang, sitemaps, schema markup and structured data across all locales Lead recovery work after Google core updates, including E-E-A-T and author profiles
Off-page and authority Set the link-building strategy to grow domain authority in priority markets Keep a healthy backlink profile and manage disavows
Regional SEO Improve visibility of our language sites in local search results Make sure brand and business details are consistent across local directories and listings Work with regional teams to improve SEO performance
Analytics and reporting Own monthly SEO and GEO reporting using GSC, GA4, Semrush and internal dashboards Tie SEO work to traffic, rankings, sign-ups and ROI Turn data into clear, ranked recommendations
What we’re looking for 5+ years in SEO, with at least 2 years leading people or projects Proven results growing organic traffic on large, multi-language or multi-domain sites Strong technical SEO knowledge (indexing, hreflang, schema, Core Web Vitals) Hands-on with GSC, GA4, Semrush or Ahrefs, and Screaming Frog Clear communicator who can work with writers, developers and senior stakeholders Interest in or experience with GEO / AI search optimisation
Nice to have Experience in finance, fintech, forex or other regulated industries Knowledge of WordPress multisite Basic SQL, Looker Studio or dashboard-building skills Fluent in an additional language used in our markets



