The posting
Job Description
It’s not just about your career or job title… It’s about who you are and the impact you will make on the world. Because whether it’s for each other or our customers, we put People First. When our people come together, we Expand the Possible and continuously look for ways to improve what we create and how we do it. If you are constantly striving to grow, you’re in good company. We are revolutionizing the way the world moves for future generations, and we want someone who is ready to move with us.
Who are we?
Wabtec Corporation is a leading global provider of equipment, systems, digital solutions, and value-added services for freight and transit rail as well as the mining, marine, and industrial markets. Drawing on nearly four centuries of collective experience across Wabtec, GE Transportation, and Faiveley Transport, the company has grown to become One Wabtec, with unmatched digital expertise, technological innovation, and world-class manufacturing and services, enabling the digital-rail-and-transit ecosystems. Wabtec is focused on performance that drives progress and unlocks our customers’ potential by delivering innovative and lasting transportation solutions that move and improve the world. We are lifelong learners obsessed with making things better to drive exceptional results. Wabtec has approximately 30K employees in facilities throughout the world. Visit our website to learn more!
How will you make a difference?
Wabtec Bus Solutions is seeking a Marketing & Communications Lead to develop and execute marketing strategies that strengthen brand awareness, support business growth, and drive customer engagement across North America. This role oversees marketing communications, digital marketing, content development, public relations, trade shows, customer events, product launches, internal communications, and lead generation initiatives. Working closely with Sales, Product Management, Engineering, and Leadership teams, the position is responsible for communicating Wabtec's value proposition to key stakeholders. The role also manages the annual marketing budget, provides business updates to leadership, and leads planning for the annual North American Sales Meeting. The ideal candidate is a strategic, organized, and hands-on marketing professional focused on delivering measurable results.
Who will you be working with?
You'll be joining Wabtec Bus Solutions, a team driving innovation in Transit Bus & Rail systems, including passenger door systems, wheelchair lifts & ramps, e-Bus charging systems, driver’s protective barriers, and more. We blend technical expertise with deep product knowledge to deliver high-impact solutions for our customers and communities.
What do we want to know about you?
· Bachelor’s degree in marketing, Communications, Business, Public Relations, or a related field.
· 5+ years of experience in marketing, marketing communications, or a related commercial role.
· Demonstrated ability to manage multiple projects and deadlines simultaneously.
· Strong written, verbal, and presentation communication skills.
· Experience developing and executing marketing campaigns and communication plans.
· Experience planning and managing trade shows, customer events, and sales meetings.
· Strong organizational and project management skills.
· Proficiency with Microsoft Office applications, especially PowerPoint and Excel and ability to travel approximately 20-30% within North America.
What will your typical day look like?
- Develop and execute annual marketing strategies and communications plans that support revenue growth, customer retention, and market expansion.
- Establish marketing objectives, campaigns, budgets, forecasts, and performance metrics; monitor results and optimize ROI.
- Lead the North American Bus Marketing Plan and provide regular updates and recommendations to leadership.
- Manage all digital marketing activities, including website content, email campaigns, social media, SEO, digital advertising, analytics, and lead generation.
- Develop and oversee marketing content, branding resources, asset libraries, and the annual marketing calendar.
- Plan and execute trade shows, conferences, customer events, industry engagements, and executive presentations, including logistics, promotional materials, and performance measurement.
- Serve as project leader for the annual North American Sales Meeting, coordinating event logistics, communications, travel, vendors, agendas, and supporting materials.
- Manage media relations, press releases, customer announcements, advertising, and relationships with industry associations, publications, and external partners.
- Oversee external agencies, vendors, and service providers to ensure projects are delivered on time, within budget, and aligned with business objectives.
Budget Management & Executive Reporting
- Develop, manage, and track the annual North American marketing budget.
- Ensure marketing investments are aligned with strategic priorities and deliver measurable return on investment.
- Maintain accurate forecasting and spending reports. Wabtec will only employ those who are legally authorized to work in the U.S. for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable) and fitness for duty test (as applicable).
Our Commitment to Embrace Diversity:
Wabtec is a global company that invests not just in our products, but also our people by embracing diversity and inclusion. We care about our relationships with our employees and take pride in celebrating the variety of experiences, expertise, and backgrounds that bring us together. At Wabtec, we aspire to create a place where we all belong and where diversity is welcomed and appreciated.
To fulfill that commitment, we rely on a culture of leadership, diversity, and inclusion. We aim to employ the world’s brightest minds to help us create a limitless source of ideas and opportunities. We have created a space where everyone is given the opportunity to contribute based on their individual experiences and perspectives and recognize that these differences and diverse perspectives make us better.
We believe in hiring talented people of varied backgrounds, experiences, and styles… People like you! Wabtec Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or protected Veteran status. If you have a disability or special need for accommodation, please let us know.
Additional Information
Our job titles may span more than one career level. The salary rate for this role is currently $79100-112800 The actual salary offered to a candidate may be influenced by a variety of factors, such as: training, transferable skills, work experience, education, business needs, market demands and work location. The base pay range is subject to change and may be modified in the future. More information on offered benefits, which include health, welfare, and retirement, are available at mywabtecbenefits.com.
What could you accomplish in a place that puts People First?
At Wabtec, it’s not just about a job - it’s about the impact you make. When our people come together, we’re Expanding the Possible by continuously improving what we do and how we do it - for our clients and each other.
If you’re ready to revolutionize how the world moves for future generations, Wabtec is the place for you.
Who are we?
Wabtec is a leading global provider of equipment, systems, digital solutions, and value-added services for the freight and transit rail sectors. Drawing on more than 150 years of experience, we are leading the way in safety, efficiency, reliability, innovation, and productivity. Whether it’s freight, transit, ports, logistics, mining, industrial, or marine, our expertise, technologies, and people together – are accelerating the future of transportation. With roots that date back to George Westinghouse, Thomas Edison, and Louis Faiveley, Wabtec has always built technologies and implemented solutions for a variety of sectors that are critical to meeting the needs of customers and governments alike.
Our global team of about 30,000 employees worldwide delivers performance that moves the world forward. We’re lifelong learners, obsessed with better. Learn more at www.WabtecCorp.com.
Culture powers us and the possibilities.
We believe the best ideas come from a mix of experiences and backgrounds. At Wabtec, we strive every day to create a place where everyone belongs. We’re building a culture where leadership, inclusion and your unique perspective fuel progress.
We’re proud to be an Equal Opportunity Employer. We welcome talent of all backgrounds, experiences, and identities, including race, gender, age, disability, veteran status and more.
Need accommodation? Just let us know - we’ve got you.
