The posting
Marketing Lead – Chrysler Dodge Jeep Ram
Location: Hopkins, MN Company: Walser Automotive Group Compensation: $65,000–$85,000 annually, depending on experience
For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we’ve grown to over 30 dealerships representing 28 brands across Minnesota, Kansas, and Illinois.
We lead with innovation, technology, and a promise to deliver an exceptional experience every time. And your work here matters: A portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities. At Walser, success starts with people. Join us to build a career where you can grow, belong, and make a real impact.
About the Opportunity
Are you a creative, data-driven marketer who loves turning ideas into results?
Walser Chrysler Dodge Jeep Ram in Hopkins is looking for a Marketing Lead to take ownership of local marketing initiatives, strengthen our digital presence, and help drive dealership growth. This is a hands-on opportunity for someone who enjoys both the creative and analytical sides of marketing. You'll collaborate directly with dealership leadership, execute campaigns across multiple channels, create engaging content, and use performance insights to continuously improve results.
We're looking for more than someone who can manage a marketing calendar. We want someone who can bring ideas to life, take initiative, and make a measurable impact on our business.
What You'll Do
Marketing Strategy & Execution
- Lead day-to-day marketing initiatives, ensuring campaigns are executed accurately, on time, and aligned with dealership priorities and brand standards.
- Coordinate marketing across digital advertising, website content, CRM/email campaigns, social media, and in-store promotions.
- Own monthly promotional updates, campaign launches, and marketing calendars.
- Partner with dealership leadership to identify business opportunities and develop marketing initiatives that support sales, service, and customer engagement.
- Serve as the primary marketing point of contact for dealership leadership, internal teams, and marketing partners.
Digital Marketing & Performance
- Monitor website traffic, lead generation, campaign engagement, and other key marketing performance indicators.
- Analyze results, identify trends, and recommend actionable improvements to increase marketing effectiveness.
- Coordinate with internal teams and external partners on paid search, digital advertising, website optimization, and CRM campaigns.
- Conduct regular audits of lead routing, phone tracking, online listings, and digital platforms to ensure accuracy and a seamless customer experience.
- Provide monthly performance recaps highlighting results, opportunities, and recommended next steps.
Content Creation & Social Media
- Plan and execute engaging content across dealership social media channels, including organic posts, short-form video, photography, and reels.
- Coordinate and support content shoots that showcase our vehicles, employees, customer experience, and dealership culture.
- Maintain a consistent content calendar aligned with promotions, brand initiatives, and local opportunities.
- Collaborate with creative partners to develop compelling marketing materials that reflect our brand and connect with customers.
- Ensure consistent messaging and brand presentation across digital and physical touchpoints.
Events, Community & Brand Engagement
- Plan and coordinate dealership events, sponsorships, promotional activities, and local partnerships.
- Develop creative opportunities to strengthen dealership visibility and engagement within the Hopkins community and surrounding markets.
- Support event logistics, promotional communications, content capture, and post-event follow-up.
- Identify new ways to elevate the dealership's local presence and create memorable customer experiences.
Collaboration & Continuous Improvement
- Build strong working relationships with Sales, Service, and Operations leadership.
- Proactively identify marketing opportunities, operational challenges, and customer experience improvements.
- Manage multiple projects while maintaining a high standard of accuracy, organization, and execution.
- Uphold Walser's Core Values: Do the Right Thing, Lead by Example, Display Positive Energy, and Be Open Minded.
What You Bring
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent hands-on marketing experience.
- 2–4 years of experience in marketing, digital marketing, campaign management, or a related field.
- Experience executing multi-channel marketing initiatives, including social media, website content, email/CRM, and digital advertising.
- Strong analytical skills with the ability to interpret marketing data and translate insights into meaningful action.
- Experience creating or coordinating engaging digital content, including photography, video, or social media campaigns.
- Proficiency with Microsoft Excel, PowerPoint, and digital marketing tools.
- Excellent written and verbal communication skills, including the ability to collaborate with and present ideas to business leaders.
- Strong project management skills with the ability to balance competing priorities and meet deadlines.
- A proactive, solutions-oriented mindset with strong attention to detail.
- Experience in automotive, retail, or other fast-paced, customer-focused industries is a plus.
What Will Help You Succeed
You're someone who takes ownership, brings fresh ideas to the table, and follows through. You enjoy working with people, aren't afraid to roll up your sleeves, and understand that great marketing is about more than impressions and clicks—it's about creating meaningful connections and driving business results.
What's In It For You?
- Paid Time Off (PTO): Take time to recharge, spend with family, and enjoy life outside of work.
- Career Growth & Advancement: We promote from within and offer opportunities for professional development, mentorship, and career growth.
- Fertility & Adoption Assistance: Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
- Comprehensive Health Benefits: Medical, dental, and vision coverage, including Blue Cross Blue Shield medical plans, HSA and FSA options, and additional wellness benefits.
- Life Insurance & 401(k) with Employer Match: Plan for your future with company-paid life insurance and a 401(k) program with employer matching.
- Paid Clothing Program: Twice a year, select from a curated collection of Walser-branded apparel—on us.
- Employee Discounts: Enjoy exclusive discounts on products and services.
- Employee Resource Groups: Connect and grow through Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser.
- Community Involvement: Give back through volunteer opportunities and initiatives supported by the Walser Foundation.
- Employee Assistance Program (EAP): Access resources and support for personal and professional challenges.
- Employee Referral Program: Earn referral bonuses for recommending talented candidates.
Ready to Make Your Mark?
Bring your creativity, marketing expertise, and passion for results to Walser Chrysler Dodge Jeep Ram in Hopkins.
Apply today and help shape the way we connect with our customers, our community, and the future of automotive retail.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.
