The posting
Loyalty Manager– Walser Toyota
Love Sales—but Even Better at Building Relationships?
What if your next sales opportunity started with customers who already know us?
At Walser Toyota Bloomington, we’re looking for a Loyalty Specialist to connect with our existing sales and service customers, identify opportunities to upgrade or trade their vehicles, and help turn long-term relationships into their next Toyota.
This is a unique automotive sales opportunity that combines relationship-building, sales, technology, customer retention, and vehicle acquisition—all within one of the highest-volume Toyota operations in the country.
And with 7,000+ vehicles sold annually for the past seven years, you’ll have something incredibly valuable to work with: a large, established customer base and a steady flow of opportunities.
Why Walser Toyota Bloomington?
You’ll be joining a Toyota operation with a track record of sustained performance and customer loyalty:
- 7,000+ vehicles sold annually for the past 7 consecutive years
- Toyota Board of Governors Award Winner – 3 consecutive years (2023, 2024 & 2025)
- President’s Award for Customer First – 7 consecutive years
- Customer First Advisory Board Winner – recognizing the Top 50 Toyota dealerships nationally for excellence in service, parts, and customer satisfaction
- World-class, state-of-the-art facility
- Prime Bloomington location in the center of the Twin Cities
- An established base of Toyota sales and service customers to build relationships with
You’ll be part of Walser Automotive Group’s largest operation, representing one of the most recognized automotive brands in the world—Toyota.
Compensation: Target Annual Earnings: $60,000–$100,000+
Compensation includes a $5,000 monthly draw, plus additional earnings driven by your sales results.
Your ability to build relationships, uncover opportunities, and generate vehicle sales directly impacts your earning potential.
Who This Role Is Perfect For
This opportunity is ideal for someone who is sales-minded, relationship-driven, organized, and motivated by results.
You may be a:
- Current Automotive Sales Professional who excels at repeat and referral business
- Business Development or BDC Professional ready for a more sales-focused opportunity
- Customer Service Professional with strong sales instincts and relationship-building skills
- Automotive Professional who understands CRM, equity, trade values, or customer retention
- Consultative Sales Professional who enjoys helping customers understand when it may make sense to upgrade
You don't have to be someone who loves waiting for the next customer to walk through the showroom doors. You create your own opportunities.
What You’ll Do
As a Loyalty Specialist, you’ll connect the dots between our service drive, customer database, current vehicle market, and sales operation to identify customers who may be ready for their next vehicle.
Turn Service Visits Into Sales Opportunities
- Review upcoming service appointments to identify potential upgrade and trade opportunities
- Compare service customers with our CRM and existing customer database
- Connect with customers whose current vehicle, equity position, lease status, or ownership cycle may create an opportunity
- Partner closely with our Service and Sales teams to provide a seamless customer experience
- Help turn everyday dealership visits into long-term customer relationships and incremental vehicle sales
Build & Maintain Your Customer Pipeline
- Reconnect with previous sales customers and current service guests through proactive outbound communication
- Educate customers on potential trade, lease return, buyout, and upgrade opportunities
- Schedule dealership appointments and maintain consistent follow-up
- Build relationships that encourage repeat business and long-term loyalty
- Track customer activity and opportunities within dealership systems
Use Data to Find the Right Opportunity
- Utilize AutoAlert and CRM technology to identify customers with potential equity or vehicle replacement opportunities
- Calculate potential lease returns and buyouts using current OEM programs
- Estimate trade values and potential monthly payment scenarios
- Maintain and optimize AutoAlert presets
- Monitor your pipeline and prioritize the customers most likely to benefit from a conversation
- Maintain daily, weekly, and monthly activity and performance reporting
Create a Consultative Customer Experience
This isn't about simply telling someone it's time to buy another vehicle.
You'll help customers understand their options.
- Discuss potential trade and upgrade scenarios
- Educate customers on available financing and financial products
- Help customers understand how their current vehicle's value could impact their next purchase
- Provide a personalized experience based on each customer's needs and ownership situation
- Partner with dealership leadership to focus outreach and campaigns around current business opportunities
What You Bring
- Prior automotive sales or business development experience strongly preferred
- Bachelor's degree preferred, but not required
- Strong sales instincts and a genuine customer-service mentality
- Confidence communicating with customers by phone, digitally, and in person
- Familiarity with CRM technology; automotive CRM experience preferred
- Strong mathematical and analytical skills
- Ability to understand vehicle values, payments, lease scenarios, and customer equity
- Excellent organization and follow-through
- Ability to manage multiple customers and opportunities simultaneously
- Self-motivated mindset with the ability to work independently
- Intermediate computer skills, including Word, Excel, and Outlook
- Valid driver's license with an acceptable driving record
What’s In It For You?
- Paid Time Off (PTO) – Take time to relax, spend with family, or enjoy personal time away
- Career Growth & Opportunity for Advancement We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
- Fertility & Adoption Assistance: Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
- Comprehensive Health Benefits: Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and access to additional wellness benefits.
- Life Insurance & 401(k) with Employer Match: Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.
- Paid Clothing Program: Twice a year, choose from a hand-curated collection of branded Walser apparel—on us.
- Employee Discounts: Enjoy exclusive employee discounts across products and services.
- Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser.
- Community Involvement Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.
- Employee Assistance Program (EAP) – Support for personal and professional challenges
- Referral Program – Earn referral bonuses for referring talented candidates
Apply today and help drive operational excellence at Walser Automotive Group!
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.
