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Open nowFirst seen 46 hours ago

Director - Demand Generation

WAVE SYSTEMS INC2 open roles

Where
Dallas, Texas, United States, Remote
Work mode
Remote
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Your applicationOpen nowDirector - Demand GenerationWAVE SYSTEMS INC · Dallas, Texas, United States, Remote

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  2. CV RocketCV written for this posting.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 46 hours ago

The posting

Reports to

Chief Commercial Officer

Location

Remote

Scope

Customer-acquisition channels + 10–15 trade shows (predominantly September–April)

Benefits

Flexible schedule; bonus, health insurance; paid time off, stock options

Position overview

The Growth Marketing Manager owns execution, optimization, and reporting across five planned customer-acquisition channels: SEO and blogging, agentic outbound calling support, Google PPC, HubSpot email campaigns, and trade-show marketing. The role is designed for a hands-on operator who can manage programs, vendors, reporting, and conversion improvement across a full-funnel demand-generation model.

Key responsibilities

SEO & content marketing

  • Own the SEO and blogging program, including content-calendar development, keyword targeting, on-page optimization, publishing coordination, and performance reporting.
  • Partner with internal stakeholders and outside vendors to create landing pages, blog posts, and conversion paths that generate qualified leads.
  • Monitor organic traffic, keyword rankings, lead conversion, and content performance using analytics tools and HubSpot reporting.  Outbound calling support & lead nurture 
  • Support the agentic calling channel by translating outreach insights into segmented messaging, nurture campaigns, and follow-up workflows.
  • Build and maintain HubSpot lists, workflows, and campaign logic so call outcomes flow into structured lead nurture and pipeline reporting.
  • Work closely with sales or business-development resources to improve targeting, follow-up speed, objection handling, and content alignment.  Paid search & landing-page optimization 
  • Manage performance-marketing efforts tied to Google PPC, including vendor coordination, budget pacing, conversion analysis, and landing-page feedback.
  • Monitor cost per lead, close rates, and customer-acquisition cost by campaign and recommend reallocations based on performance.
  • Align paid-search strategy with SEO, email, and event messaging to maintain a consistent acquisition funnel.  HubSpot email marketing & automation 
  • Build and launch email campaigns in HubSpot Marketing Hub, including batch emails, nurture workflows, segmented sends, and campaign reporting.
  • Manage forms, landing pages, CTAs, dynamic lists, and automation rules within HubSpot Marketing Hub.
  • Create reporting dashboards that track lead generation, email engagement, conversion by lifecycle stage, and campaign ROI.  Trade show & event marketing 
  • Plan, execute, and attend pre-show, onsite, and post-show marketing programs for 10 to 15 trade shows (predominantly September through April).
  • Coordinate with sales, operations, and outside vendors on event promotion, messaging, lead capture, follow-up, and performance analysis.
  • Ensure event leads are captured in HubSpot and entered into timely nurture or sales follow-up sequences.  Required qualifications 
  • Minimum 4 years of digital or growth-marketing experience in a B2B, technology, services, or consultative-sales environment.
  • Minimum 3 years of hands-on HubSpot Marketing Hub experience managing email campaigns, workflows, forms, CTAs, landing pages, segmentation, and reporting.
  • Demonstrated experience managing or closely overseeing SEO, paid search, and email marketing programs with measurable lead-generation results.
  • Strong understanding of full-funnel performance metrics, including leads, conversion rates, cost per lead, and customer-acquisition cost.
  • Experience using HubSpot reporting, Google Analytics, and spreadsheets to analyze campaign performance and support budget decisions.
  • Excellent written communication and campaign-execution skills; strong project management across agencies, vendors, events, and internal stakeholders.
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